Melbourne-based PR and communications agency Think HQ is preparing to launch its tech start-up this year with the appointment of Jesse Northfield (pictured) as project director.
Northfield brings 13 years of management and leadership experience spanning advertising, PR and professional advisory at state and federal levels.
As project director, Northfield will lead the development of the new business venture with entrepreneur and Think HQ founder Jen Sharpe.
Sharpe said in a statement: “Jesse brings years of project management and stakeholder engagement experience to Think HQ and I’m excited to entrust with him our exciting start-up venture, to be announced in coming months.
“This is our seventh year at Think HQ, and as the business matures into a mid-size firm with notable new business and hires, I’m now able to turn my attention to complementary business ventures.
“This project leverages the unique knowledge and expertise of Think HQ in new and exciting ways.”
Commenting on his new role, Northfield said: “I’m excited to join the growing Think HQ team, which is establishing itself in Melbourne’s communications landscape for the agency’s unique position of working exclusively on projects that matter.
“I’m looking forward to expanding the agency further by leading our new start-up venture.”
Northfield’s appointment follows those of Chanel Fernandes as creative lead and Stefan Delatovic as account director.