The Works Launch Innovative Childcare Policy

The Works Launch Innovative Childcare Policy
SHARE
THIS



Independent creative agency The Works has today announced the launch of its Employer-Funded Childcare Bonus policy that will offer parents returning to work from parental leave $100 per day for childcare services for a period of six months, effective 1 July 2016.

The innovative policy is part of the third phase of the agency’s family first initiative with the initial phases centered around flexible work arrangements and reward and recognition programs.

The policy, which is thought to be an industry first, is available to employees that have been employed with the agency for two years, with 31 per cent of the employees eligible to access the policy as of 1 July 2016, a figure that will increase by 20 per cent in 2017.

Kevin Macmillan, partner, The Works said. “The Works has always had a strong focus on family and as we have grown over the last five years it was apparent we needed to be more innovative when it came to our people, their needs and wants and how we could support them.

“Ultimately, it’s their talent and drive which defines our success.”

With an average price of $96 per day for childcare in New South Wales the Employer-Funded Childcare Bonus will not be aligned with any one childcare service allowing staff to best select what suits their schedules and location.

“Parents need as much flexibility as possible when it comes to their kids, we wanted to ensure the parents were the decision makers, whether that is a nanny, early childcare center or their parents we want to support that decision and respect that everyone’s situation differs.”

The policy which is available to the child’s primary care giver is set to offer parents the opportunity to continue to pursue their careers while still being able to utulise flexible work hours to accommodate their required schedules.

“We currently have 32 per cent of our staff working part-time after returning from maternity leave who have all supported the policy saying that childcare is one of the major hurdles in returning to work due to the costs associated.”

Additional to the Employer-Funded Childcare Bonus, The Works have also announced a 30 per cent increase to its education and development budget as part of the human resource strategy for 2016.

Latest News

Remarkable Marketers: Meet Velocity Frequent Flyer’s Dean Chadwick
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Velocity Frequent Flyer’s Dean Chadwick

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, for […]

Partner Content

by Carat

BBC Studios Announces First Australian Commission With SBS
  • Media

BBC Studios Announces First Australian Commission With SBS

BBC Studios has announced its first commission since setting up a production arm in Australia, with SBS ordering 85 x 30 minute episodes of TV’s toughest and most enduring quiz show, Mastermind. Synonymous with the catchphrase “I’ve started so I’ll finish” and the fearsome, black, spotlighted chair for its contestants, the series was announced by SBS […]

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’
  • Campaigns
  • Technology

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’

Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Romeo […]

What Every Business Needs To Know About Influencer Marketing
  • Opinion
  • Technology

What Every Business Needs To Know About Influencer Marketing

In this guest post, Charles Tidswell, JAPAC vice president at Socialbakers, takes a look at influencer marketing and offers his panic-free tips on improving yours… In recent times, the reputation of influencer marketing has taken a few hits and its credibility has quickly diminished. With a few high profile and costly mistakes, including the Federal Health […]

Opinion

by B&T Magazine

B&T Magazine
Zenith: 65% Of Digital Media To Be Programmatic In 2019
  • Technology

Zenith: 65% Of Digital Media To Be Programmatic In 2019

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62 per cent of digital media expenditure. We predict that in 2020 advertisers will spend […]

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]