The Top 10 Brands Millennials Are Lusting After Right Now

The Top 10 Brands Millennials Are Lusting After Right Now
SHARE
THIS



Ahh, millennials. Can’t live with ’em, can’t live without ’em. From their tech-savvy tenacity and their penchant for specific brand names, they’re becoming the all important voice marketers love to listen to.

The market for US millennials is expected to flourish and hit a cool $1.4 trillion by 2020, according to international consulting firm Accenture. But it doesn’t stop there, and in the coming years millennials will make up a hefty 30 per cent of all retail spending in the States. Aussie millennials will no doubt follow this trend.

And on that note, Visual Capitalist has created a chart that attempts to grapple with the needs and wants of this generation.

The chart shares data from a comprehensive survey of 3,500 millennials that were asked (and can we add, not prompted) about their favourite brands over the past three years.

millennial-brand-survey-chart

Apple unsurprisingly nabbed top spot in the shortlist of the Top 10 millennial brands, while Samsung, Microsoft, Sony, Amazon, and Google all helped pitch in on behalf of tech brands. But noticeably missing from the top 10 were other prominent technology brands. Facebook, who reaches over one billion people every day, came in at 65th place.

That’s behind companies such as LG (20), Dell (28), HP (36) and eBay (53). Meanwhile, Twitter, Paypal, and LinkedIn didn’t even register on the Top 100 radar.

Taking cue from research company Moosylvania‘s comprehensive report that explains why each of the top 100 make the cut, there was an underlying theme that drove these preferences.

They found that the kids prefer fun and entertaining content to news and information in their social media feeds by a margin of six-to-one.

“Entertainment provides a natural opportunity for a brand to connect as shareable content,” CEO of Moosylvania Norty Cohen said. “These cohorts are marketing themselves, and when a brand doesn’t take itself too seriously but instead provides fun that can be shared, it works.”

Check out the top 100 brands, which also feature converse, Mickey D’s, Dove, H&M and Disney.

moosylvania

 

 

Latest News

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]