It goes without saying that the QR code is dead. Really, it was dead before it began, but that’s an article for a different time.
The QR code is kaput. Dead. Finito.
The functionality of the code was not explained enough in its infancy, and honestly, taking out your phone, opening an app, taking a picture and waiting for the code to be recognised is far too labour-intensive to capture any passing interest from potential customers.
It’s a shame, too. If accessing the code was easier, if a phone camera automatically recognised the code when it was viewed, then this technology would have taken off. At the very least, the QR code has allowed us to learn a valuable lesson; that software alone cannot bring about a change – it must have its base in hardware, too.
So what is the best way to get the interactivity of a digital medium, with the visual impact of something physical?
One of the things that PRs are most famous for is over the top, memorable marketing ploys, something I touched upon in a previous article. These kinds of things are indisputably successful in brand building and raising public awareness… if they work.
Read the full article here.