The Major Problem Facing Modern Marketers

The Major Problem Facing Modern Marketers

Data quality underpins everything that modern marketers do, yet 74% of marketers say their organisation’s data is poor quality. As businesses rely more and more on data to drive decision-making and budget allocations, the need for accurate data is a critical priority.

B&T Magazine
Posted by B&T Magazine

This free article examines the challenges facing marketers when it comes to leveraging company data and how these challenges impact marketers ability to service their organisation.