The Favourite Campaigns From 30 Under 30 Winners

The Favourite Campaigns From 30 Under 30 Winners
SHARE
THIS



For a bit of a wander down the past 12 months of memory lane we thought we’d have a look at some of the most memorable campaigns, courtesy of some of last year’s 30 Under 30 winners.

ALS Ice Bucket Challenge

The social media campaign that saw people dumping buckets of ice water over their heads to raise money and awareness for neuron degenerative disease ALS really piqued Hannah Furness, founder of PR agency StraightUp PR’s, interest.

“I would say that this is one of the biggest campaigns of the year and, for sure, one of the most profitable. ALS association’s 2013 PR Campaign collected about $2.8 million, this year, they reached more than $100 million. It was a viral campaign which had the participation of several celebrities, including Mark Zuckerberg, and a lot of social network users who spontaneously participated in this action.”

https://www.youtube.com/watch?v=h60Hanm9kng

Coca-Cola #colouryoursummer

The coloured cans were Ogilvy account director, Benjamin Hallam’s, favourite campaign from the past year.

https://youtu.be/kF7GilEBCqs

https://youtu.be/CoP6ZxE4SME

Honda

Kae Yen Wong, senior copywriter from eBay in San Francisco said his favourite was Honda’s Ayrton Senna campaign. “Honda’s Ayrton Senna campaign from Dentsu, Tokyo was pretty amazing – a true intersection of art and science,” he said.

https://www.youtube.com/watch?v=cKj1RdsG8as

Volkswagen

‘Welcome to the Family’ campaign was the best, according to Grant Rose, director at Nexus brand and partnership strategy.

“Tough one, and I may sound bias given the sporting connection but the Volkswagen ‘Welcome to the Family’ campaign stands out for me.”

I Touch Myself

Tessa Wood, content and partnerships director at Mediacom Beyond Advertising, said: “The ‘I touch myself’ campaign for breast cancer awareness. A fantastic example of how to tell a powerful story. Very inspiring indeed.”

Are you or someone you work with equally deserving of being called one of B&T’s ’30 Under 30’ for 2015? If so, you need to enter yourself or them here and pronto.

Applications close TODAY and the winners announced at a gala function – all sponsored by our good friends at The Newspaper Works – on the Thursday 28th May.

30u30-B&T-online-sponsor-bar

 

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announce Three New PR & Event Hires
  • Marketing

Mango Melbourne Announce Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.