Ten’s The Bachelor Unveils This Season’s Sponsors

Ten’s The Bachelor Unveils This Season’s Sponsors
SHARE
THIS



The Bachelor Australia returns to screes this Wednesday with new and returning sponsors joining the dating show.

Network Ten and Multi Channel Network (MCN) today announced that Wrigley’s EXTRA, Underworks, REST Industry Super, Hyundai and Harvey Norman are on board to help deliver the biggest and most anticipated season yet.

The Bachelor Australia Season five starts 7.30pm on Wednesday, 26 July, with Matty J making his eagerly awaited return and continuing his quest to find true love among 22 of Australia’s most glamorous and eligible Bachelorettes.

Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “The Bachelor Australia is a pop culture sensation that gives our commercial partners innovative and powerful activations to captivate viewers across all platforms.

“Once again, sponsorship interest has been extremely high. With drama, adventure and love at the heart of the show, The Bachelor Australia offers a unique format for innovative and integrated content-led sponsorships. Our dynamic packages also extend across digital and social media channels, with exclusive content set to further excite and engage fans online.

“Matty J won over audiences on The Bachelorette Australia last year and we look forward to the show again dominating social media and water cooler conversations whenever it is on air,” he said. 

“This year anticipation on social media has already reached fever pitch, with the organic reach of the show’s date announcement on Facebook up 540 per cent compared with 2016.”

MCN content and brand partnerships director, Tania Jones, said: “The Bachelor Australia continues to capture the hearts and minds of audiences, and we’re excited to have the support of brands who are equally passionate about this show. 

“Shows like The Bachelor Australia, which resonate so strongly with audiences, demonstrate the enduring power of television formats. This year’s diverse group of brands are working closely with Network Ten and MCN to create highly compelling, integrated multi-screen campaigns that will extend the appeal of the television content and strongly engage viewers across all platforms.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announce Three New PR & Event Hires
  • Marketing

Mango Melbourne Announce Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.