Today DrinkWise has released Australian Drinking Habits 2007 vs 2017 – a study 10 years in the making.
The report summarises DrinkWise’s comprehensive 2017 study into the Australian drinking culture, and compares the results to DrinkWise research from 2007 – providing insight and context into how the drinking landscape has evolved over the past 10 years, and what has influenced these changes.
The positive outcomes are reflective of a more mature Australian drinking culture than that of 10 years ago, and in part reflect the work DrinkWise has done to improve this culture: Australians are drinking more moderately, and the rate of excessive drinking, and underage drinking, is decreasing.
These trends suggest our relationship with alcohol is fundamentally changing to one that is more mature and responsible. An emphasis on personal health, lifestyle factors and a focus on moderation is an identifying factor influencing people’s decision to drink less.
The report is described by DrinkWise CEO John Scott as an important investment.
“Over $100,000 was invested in both the quantitative and qualitative data used to analyse and understand the current Australian drinking context,” he said.
“This research is integral for DrinkWise to better understand the alcohol behaviour landscape and lets us review and assess our work with the Australian community.
“The results are in line with the positive changing culture we have been observing for many years, and are evident in the messaging of DrinkWise campaigns and approaches – that’s something we’re really proud of.”
DrinkWise Ambassador Dr Andrew Rochford recognised that while drinking too much is a significant health concern for many Australians, there are other worries that are taking priority.
“Generally speaking, Australians are interested in leading a healthy lifestyle – issues including weight management and getting enough exercise are of higher concern to most Australians than their drinking,” he said.
“From a medical perspective, it’s also good to see an increasing number of Australians agree pregnant women shouldn’t drink alcohol. This has been a focus of communications from government and organisations like DrinkWise over the last five to six years and we look forward to seeing this trend continue to increase.
“The DrinkWise report has demonstrated that the Australian drinking culture is maturing. Aussies are changing where and what we drink. Most people are drinking at home, typically while enjoying a meal, and socialising with friends and family. Our tastes are changing, too, and we’re opting for lower alcohol alternatives such as mid-strength beer.”
Media personality Rebecca Maddern also supported the research.
“Research like this is vital for organisations like DrinkWise, which endeavour to educate Australians on the importance of drinking in moderation,” she said.
“For me, this information reflects my personal choices. Being career-focused and living a busy lifestyle splitting my time between job, family and friends means that when I do choose to have a drink, I keep it to one or two so I can feel fresh, stay alert and on my game.”
Of the reasons detailing why Australians drink, the main common factors remain as a way to enhance and celebrate social occasions, to wind-down and relax, and because the taste is enjoyed.