The Bachelorette Australia has rekindled its romance with new and returning brand partners this year, with Network Ten and Multi Channel Network (MCN) announcing Maybelline New York, One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks have joined the new season of the hit show as sponsors.
The third season of the multi-screen phenomenon premieres at 7.30pm on Wednesday 20 September on Ten and stars much-loved singer, actor and funny girl, Sophie Monk.
Returning as the exclusive make-up partner and helping the sparks fly faster is Maybelline New York, which will also curate a New York-inspired date on the TV Week Logie Award-nominated series.
One Night In Mexico will highlight its new taco range and fresh take on Mexican food, and launch a consumer promotion to win a The Bachelorette Australia-inspired finale party in Sydney, including a meet and greet with host Osher Günsberg. Full details for the contest will be announced soon.
Mitsubishi is the official vehicle partner this season, helping transport Sophie and the Bachelors on their romantic dates and dream getaways in the comfort of the latest Mitsubishi ASX and Pajero models, plus giving viewers the chance to win a brand new Mitsubishi ASX.
DAILIES TOTAL1 are also on board this year, highlighting the exceptional comfort of its contact lenses, including through a television commercial produced by Network Ten’s Commercial Integration department.
Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “Sophie is a home-grown talent who is known for making Australia laugh with her self- deprecating humour.
“Her down-to-earth, mass appeal across all age groups has resonated incredibly well with big- name brands who are thrilled to complement Sophie’s new search for love through brand- driven integrations.
“Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan base, has seen interest in the series at an all-time high and helped us secure a significant uplift in sponsor revenue this year,” he said.
MCN content and brand partnerships director, Tania Jones, said: “The Bachelorette Australia has become one of TEN’s most engaging reality programs, helping brands experience powerful business outcomes across the first two series. This immersive viewing environment, coupled with the star power of a well-known Australian celebrity such as Sophie Monk, will provide even greater pull and intrigue for audiences in series three.
“Higher audience engagement means deeper and stronger connections for advertisers and consumers. We are delighted to work with our returning brand partner Maybelline New York and new partners One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks across this next quest for love.”
Maybelline New York Marketing Director, Sjaan Lawson, said: “Maybelline NY are thrilled to be supporting The Bachelorette Australia again in season three as the official make up partner. The concept of The Bachelorette Australia is synonymous with the Maybelline girl – she’s sassy, confident and not afraid to go after what she wants.”
Goodman Fielder Australia general manager Grocery, Kinda Grange, said: “As one of the most talked about programs on the market, The Bachelorette Australia was the perfect partner program to launch our new brand, One Night In Mexico.
“We’re excited to be introducing One Night In Mexico to the market and showing Australians how easy it is to Up Your Taco Game, and make the perfect Night In. We look forward to seeing Sophie find love and enjoy her own perfect night in with some delicious tacos along the way!”
Mitsubishi Motors Australia’s head of marketing communications, Darrell Jacobs, said: “As Australia’s best-selling small SUV, it is clearly hard not to fall in love with the Mitsubishi ASX, so we decided to share the love with The Bachelorette Australia. We wish Sophie the time of her life.”
Alcon Vision Care’s, country business unit head, Richard Oliver, said: “DAILIES TOTAL1 contact lenses are thrilled to come on-board as a proud sponsor of The Bachelorette Australia in 2017 and we can’t wait to watch Sophie find ‘the one’.
“Comfort and love are two things on which you should never compromise. DAILIES TOTAL1 contact lenses are so comfortable, they feel like wearing nothing at all, so you can look and feel your very best every day. And this is why it is such a great fit with The Bachelorette Australia brand. Of course, always remember to consult your optometrist. We look forward to going on this journey with Sophie.”