Ten Unveils Sponsors For This Season’s The Bachelorette

Ten Unveils Sponsors For This Season’s The Bachelorette
SHARE
THIS


What best describes you?

The Bachelorette Australia has rekindled its romance with new and returning brand partners this year, with Network Ten and Multi Channel Network (MCN) announcing Maybelline New York, One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks have joined the new season of the hit show as sponsors.

The third season of the multi-screen phenomenon premieres at 7.30pm on Wednesday 20 September on Ten and stars much-loved singer, actor and funny girl, Sophie Monk.

Returning as the exclusive make-up partner and helping the sparks fly faster is Maybelline New York, which will also curate a New York-inspired date on the TV Week Logie Award-nominated series.

One Night In Mexico will highlight its new taco range and fresh take on Mexican food, and launch a consumer promotion to win a The Bachelorette Australia-inspired finale party in Sydney, including a meet and greet with host Osher Günsberg. Full details for the contest will be announced soon.

Mitsubishi is the official vehicle partner this season, helping transport Sophie and the Bachelors on their romantic dates and dream getaways in the comfort of the latest Mitsubishi ASX and Pajero models, plus giving viewers the chance to win a brand new Mitsubishi ASX.

DAILIES TOTAL1 are also on board this year, highlighting the exceptional comfort of its contact lenses, including through a television commercial produced by Network Ten’s Commercial Integration department.

Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “Sophie is a home-grown talent who is known for making Australia laugh with her self- deprecating humour.

“Her down-to-earth, mass appeal across all age groups has resonated incredibly well with big- name brands who are thrilled to complement Sophie’s new search for love through brand- driven integrations.

“Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan base, has seen interest in the series at an all-time high and helped us secure a significant uplift in sponsor revenue this year,” he said.

MCN content and brand partnerships director, Tania Jones, said: “The Bachelorette Australia has become one of TEN’s most engaging reality programs, helping brands experience powerful business outcomes across the first two series. This immersive viewing environment, coupled with the star power of a well-known Australian celebrity such as Sophie Monk, will provide even greater pull and intrigue for audiences in series three.

“Higher audience engagement means deeper and stronger connections for advertisers and consumers. We are delighted to work with our returning brand partner Maybelline New York and new partners One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks across this next quest for love.”

Maybelline New York Marketing Director, Sjaan Lawson, said: “Maybelline NY are thrilled to be supporting The Bachelorette Australia again in season three as the official make up partner. The concept of The Bachelorette Australia is synonymous with the Maybelline girl – she’s sassy, confident and not afraid to go after what she wants.”

Goodman Fielder Australia general manager Grocery, Kinda Grange, said: “As one of the most talked about programs on the market, The Bachelorette Australia was the perfect partner program to launch our new brand, One Night In Mexico.

“We’re excited to be introducing One Night In Mexico to the market and showing Australians how easy it is to Up Your Taco Game, and make the perfect Night In. We look forward to seeing Sophie find love and enjoy her own perfect night in with some delicious tacos along the way!”

Mitsubishi Motors Australia’s head of marketing communications, Darrell Jacobs, said: “As Australia’s best-selling small SUV, it is clearly hard not to fall in love with the Mitsubishi ASX, so we decided to share the love with The Bachelorette Australia. We wish Sophie the time of her life.”

Alcon Vision Care’s, country business unit head, Richard Oliver, said: “DAILIES TOTAL1 contact lenses are thrilled to come on-board as a proud sponsor of The Bachelorette Australia in 2017 and we can’t wait to watch Sophie find ‘the one’.

“Comfort and love are two things on which you should never compromise. DAILIES TOTAL1 contact lenses are so comfortable, they feel like wearing nothing at all, so you can look and feel your very best every day. And this is why it is such a great fit with The Bachelorette Australia brand. Of course, always remember to consult your optometrist. We look forward to going on this journey with Sophie.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative
  • Marketing

Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative

Influencers are set to use their social clout for good with a new offering from Social Soup called Influence for Good. While influencer marketing is an inherently commercial arrangement, Influence for Good is an opportunity for influencers to use their powers to assist social causes they feel align with their values. Influence for Good is […]

FGMNT Offers Ad Agencies Free Access Over Christmas To Its 360-Degree Video & VR Creative Tool
  • Advertising
  • Marketing
  • Media
  • Technology

FGMNT Offers Ad Agencies Free Access Over Christmas To Its 360-Degree Video & VR Creative Tool

Melbourne start-up FGMNT is offering ad agencies a completely free and fully functional 30-day trial of visualisation and efficiency tool SITU. In the spirit of Christmas giving, the SITU team wants all agencies to experience the benefits of developing, testing and visualising campaigns in real out-of-home environments. The power of SITU is that it allows agencies to […]

Hamish & Andy To Stay With Southern Cross Austereo In 2018 & 2019
  • Media

Hamish & Andy To Stay With Southern Cross Austereo In 2018 & 2019

Southern Cross Austereo (SCA) has announced that veteran radio duo Hamish Blake and Andy Lee will be making original podcasts for the network’s podcast platform, PocastOne, in 2018 and 2019. Grant Tothill, head of PodcastOne, said Blake and Lee will produce two series of 40 podcasts in 2018 and 2019, which will be released first […]

How To Have A Stress-Free Christmas In Your Online Community
  • Opinion

How To Have A Stress-Free Christmas In Your Online Community

Here, GM of community management agency Quiip, Julie Delaforce, offers her sage advice on how online community managers can earn themselves a breather over the festive period… Ahhh, that deep sigh out as you realise the Christmas break is within reach. It’s been a long year, we know you’ve worked hard, you really deserve a break! […]

Opinion

by Katy Denis

Katy Denis
Want To Get Ahead For 2018? Do This One Thing…
  • Opinion

Want To Get Ahead For 2018? Do This One Thing…

In this guest post, Katie Clift – an international PR consultant, journalist and broadcaster – offers her PR nouse to ensure you’re flying into the New Year… While the world is winding down for 2017, a great PR pro knows ’tis the season to start the wind-up! If you want to enter the new year ahead of […]

Opinion

by B&T Magazine

B&T Magazine
Study: More Than 60% Of Video Plays Will Be On Mobile By Mid-2018
  • Media
  • Technology

Study: More Than 60% Of Video Plays Will Be On Mobile By Mid-2018

Over 58 per cent of video plays occurred on mobile devices globally in the third quarter of 2017, new research by Ooyala has revealed. According to the video technology company’s Q3 2017 Global Video Index, this represents the sixth consecutive quarter in which mobile devices accounted for more than half of all online video starts, […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Study: Brands Lacking Ability To Meaningfully Act On Data
  • Marketing

Study: Brands Lacking Ability To Meaningfully Act On Data

Retailers and brands have thousands of data points at their disposal today, but new research by commerce marketing technology company Criteo shows many lack the ability to act upon the intel in a meaningful way. Criteo has unveiled the findings from two third-party studies, as part of the company’s new initiative to create the highest-performing […]

Ehrenberg-Bass Institute: Lessons In Launching Your New Logo
  • Opinion

Ehrenberg-Bass Institute: Lessons In Launching Your New Logo

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a similar re-brand… At the final race of the 2017 season, Formula 1 revealed their new logo, which will represent the brand from the start of the […]

Opinion

by B&T Magazine

B&T Magazine
Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

ABC Replaces Lateline With New 10.30pm National News Bulletin
  • Media

ABC Replaces Lateline With New 10.30pm National News Bulletin

The ABC has announced it will replace its axed current affairs program Lateline with a half-hour news bulletin to be hosted by seasoned presenter Jeremy Fernandez. The 30-minute late-night edition news will air Monday-to-Friday Australia-wide from 29 January. Fernandez will also continue to present the NSW 7pm News on Fridays and Saturdays. ABC Director, News Gaven […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]