Ten Unveils Sponsors For This Season’s The Bachelorette

Ten Unveils Sponsors For This Season’s The Bachelorette
SHARE
THIS



The Bachelorette Australia has rekindled its romance with new and returning brand partners this year, with Network Ten and Multi Channel Network (MCN) announcing Maybelline New York, One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks have joined the new season of the hit show as sponsors.

The third season of the multi-screen phenomenon premieres at 7.30pm on Wednesday 20 September on Ten and stars much-loved singer, actor and funny girl, Sophie Monk.

Returning as the exclusive make-up partner and helping the sparks fly faster is Maybelline New York, which will also curate a New York-inspired date on the TV Week Logie Award-nominated series.

One Night In Mexico will highlight its new taco range and fresh take on Mexican food, and launch a consumer promotion to win a The Bachelorette Australia-inspired finale party in Sydney, including a meet and greet with host Osher Günsberg. Full details for the contest will be announced soon.

Mitsubishi is the official vehicle partner this season, helping transport Sophie and the Bachelors on their romantic dates and dream getaways in the comfort of the latest Mitsubishi ASX and Pajero models, plus giving viewers the chance to win a brand new Mitsubishi ASX.

DAILIES TOTAL1 are also on board this year, highlighting the exceptional comfort of its contact lenses, including through a television commercial produced by Network Ten’s Commercial Integration department.

Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “Sophie is a home-grown talent who is known for making Australia laugh with her self- deprecating humour.

“Her down-to-earth, mass appeal across all age groups has resonated incredibly well with big- name brands who are thrilled to complement Sophie’s new search for love through brand- driven integrations.

“Sophie’s funny, honest and endearing qualities, along with the success of the much-loved franchise and the show’s committed fan base, has seen interest in the series at an all-time high and helped us secure a significant uplift in sponsor revenue this year,” he said.

MCN content and brand partnerships director, Tania Jones, said: “The Bachelorette Australia has become one of TEN’s most engaging reality programs, helping brands experience powerful business outcomes across the first two series. This immersive viewing environment, coupled with the star power of a well-known Australian celebrity such as Sophie Monk, will provide even greater pull and intrigue for audiences in series three.

“Higher audience engagement means deeper and stronger connections for advertisers and consumers. We are delighted to work with our returning brand partner Maybelline New York and new partners One Night In Mexico, Mitsubishi Motors Australia, DAILIES TOTAL1, eHarmony, Sukin and Underworks across this next quest for love.”

Maybelline New York Marketing Director, Sjaan Lawson, said: “Maybelline NY are thrilled to be supporting The Bachelorette Australia again in season three as the official make up partner. The concept of The Bachelorette Australia is synonymous with the Maybelline girl – she’s sassy, confident and not afraid to go after what she wants.”

Goodman Fielder Australia general manager Grocery, Kinda Grange, said: “As one of the most talked about programs on the market, The Bachelorette Australia was the perfect partner program to launch our new brand, One Night In Mexico.

“We’re excited to be introducing One Night In Mexico to the market and showing Australians how easy it is to Up Your Taco Game, and make the perfect Night In. We look forward to seeing Sophie find love and enjoy her own perfect night in with some delicious tacos along the way!”

Mitsubishi Motors Australia’s head of marketing communications, Darrell Jacobs, said: “As Australia’s best-selling small SUV, it is clearly hard not to fall in love with the Mitsubishi ASX, so we decided to share the love with The Bachelorette Australia. We wish Sophie the time of her life.”

Alcon Vision Care’s, country business unit head, Richard Oliver, said: “DAILIES TOTAL1 contact lenses are thrilled to come on-board as a proud sponsor of The Bachelorette Australia in 2017 and we can’t wait to watch Sophie find ‘the one’.

“Comfort and love are two things on which you should never compromise. DAILIES TOTAL1 contact lenses are so comfortable, they feel like wearing nothing at all, so you can look and feel your very best every day. And this is why it is such a great fit with The Bachelorette Australia brand. Of course, always remember to consult your optometrist. We look forward to going on this journey with Sophie.”

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]