Ten Reveals Sponsors & Launch Date For New Australian Survivor Series

Ten Reveals Sponsors & Launch Date For New Australian Survivor Series
SHARE
THIS



Network Ten has announced the first sponsors for the upcoming series of its reality TV game show Australian Survivor.

Holden will be returning as a sponsor for its third straight year, and will be joined by BCF, Kellogg’s and Parmalat.

Hosted once again by Jonathan LaPaglia, Australian Survivor returns on Wednesday 1 August with a premise the game has never seen before: 12 everyday contestants will be pitted against 12 players who are champions in their field, be it mental, physical or social.

Jury Villa, which takes viewers behind the scenes and follows eliminated contestants who comprise of the final jury, also returns this season. The online extra will be continue to be exclusively available on tenplay.

Holden’s sponsorship extends across broadcast, tenplay and the official Australian Survivor social channels.

It includes a Network Ten-produced TVC for Holden fronted by series one favourites Lee Carseldine and El Rowland, which will air throughout the new series. Tenplay viewers will also have the chance to win a Holden Commodore Tourer.

Network Ten’s executive general manager of revenue for clients and partnerships, Rod Prosser, said: “The Survivor franchise both here and internationally has always been a hit with audiences, and this year’s ‘Champions v Contenders’ theme brings an additional element of excitement to the mix.

“It’s great to have Holden back for a third straight year taking advantage of creative and high-impact integration opportunities across the show.

“To have first-time sponsors BCF, Kellogg’s and Parmalat come along for the ride shows the belief the market has in the franchise and its ability to engage and excite.”

Marnie Samphier, general manager of marketing strategy for Holden, said: “Australian Survivor is a fantastic platform for Holden and for the Commodore Tourer.

“Like the contestants, the Commodore Tourer is for the modern explorers – whether it’s pushing the limits or searching for a little solitude out the back of beyond.

“Our advertising promotion featuring Lee Carseldine and El Rowland works synonymously with the show, delivering a partnership we’re very proud of. It’s great to be back for a third season and we look forward to seeing the excitement unfolding.”

MCN’s national director of content and brand partnerships, Tania Jones, said: “Australian Survivor has become one of Ten’s most exciting and talked about programs, with an extremely loyal and engaged audience tuning in every night to watch.

“As such a unique format that’s unlike anything else on TV, Survivor has provided brands with engaging creative integration and partnership opportunities, delivering strong brand awareness and connecting with viewers across all viewing platforms.

“We’re excited to see the new format of Champions v Contenders and so too is our returning partner Holden, and new partners BCF, Kellogg’s and Parmalat.”

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]