Network Ten has unveiled a jungle-themed Snapchat lens for fans of I’m A Celebrity… Get Me Out Of Here! to celebrate the show’s new season.
The new lens features real-time visual and audio effects similar to what celebrities will see and hear in the South African jungle, where the reality TV show is being filmed, and will be available on the photo and video-sharing platform until tomorrow.
Ten’s chief brand officer, Matt McGrath, said the new lens marks the first ever partnership between an Aussie TV network and Snapchat.
“Snapchat is an incredibly engaging platform with a daily audience of four million Australians,” he said.
“It’s the perfect complement to the other channels we traditionally use to launch our programming.”
“Network Ten love to be the first and most innovative television network in our social media and digital marketing, and Snapchat was a natural choice for us as a new media channel.”