Ten & MCN Unveil Host Of Big Bash Sponsors For Coming Series

Ten & MCN Unveil Host Of Big Bash Sponsors For Coming Series
SHARE
THIS



Network Ten and Multi Channel Network (“MCN”) today announced a record number of partners for the highly anticipated 2017-18 KFC Big Bash League, which starts Tuesday, 19 December 2017, live, free and exclusive on TEN and ONE.

The key brands backing the explosive T20 coverage on Ten include returning sponsors KFC, Bunnings and AHM, plus new commercial partners Finder.com.au, Rexona, P&O, Holden, Vodafone and Crownbet. Another large sponsor has been signed but cannot be named at this stage.

With just one week to go until the start of the sizzling summer action on Ten, fans are gearing up for a bumper schedule of 43 matches played across 48 days, including six double-headers. With all 43 matches to be broadcast in prime time, viewers will not miss a minute of the action.

Network Ten executive, Big Bash, David Barham, said: “Ten’s partnership with Cricket Australia has gone from strength to strength over the past four years and our commitment to the KFC Big Bash League has taken the thrilling competition to record levels.

“We look forward to once again bringing viewers the most exciting and contemporary cricket commentary team, including new recruits and British cricketing legends Michael Vaughan OBE and Graeme Swann, who will add a whole new dimension to our innovative coverage.

“Last season the KFC Big Bash League consistently dominated its timeslot and averaged 1.03 million viewers nationally. The new season is set to be even better, with Ten broadcasting eight more matches than last summer, making this our biggest Big Bash yet,” he said.

Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “Network Ten’s world-class coverage and dynamic commentary team have firmly established the KFC Big Bash League as an essential part of summer.

“Ten has changed the way cricket is broadcast in Australia and we’re delighted so many of our commercial partners want to be involved in this family-friendly television event, which last season reached 10.4 million people in the capital cities and 4.5 million regionally.

“Interest in the Big Bash is at an all-time high and we can’t wait to present innovative and powerful campaigns that are sure to deliver results for our clients,” he said.

MCN National sports sales director, Martin Medcraf, said: “This year we’ve seen the greatest success for the KFC Big Bash League yet. In addition to our 10 major partners, we’ve nine supporting partners, increasing our total number of partners by 30 per cent year-on-year.

“Our success is testament to the KFC Big Bash League’s broad demographic appeal and family-friendly environment, meaning we can extend partnerships and integration opportunities beyond traditional cricket partners. Each year integration becomes more important as clients increasingly look to align with premium properties and the KFC Big Bash League is one of the strongest sports properties available over summer.

“Some of the outstanding integration we’ve created in collaboration with our partners includes Rexona’s ‘Brand Pressure Moments’ visual units during and reactive to live play; videos celebrating heroes from local cricket clubs around Australia with P&O; the greatest crowd catches thanks to AHM; pre-match and team line-ups with Holden; and player comparison data during the matches presented by Finder.com.au,” he said.

“Bunnings will make sure you catch the critical moments with wicket replays and KFC will also be executing a viewer competition to coincide with their Bucketheads campaign.”

The best commentary team in the business is back for the 2017-18 KFC Big Bash League season, led by multi-award nominated presenter Roz Kelly with cricket royalty Adam Gilchrist AM, Ricky Ponting AO, Mark Waugh AM and Damien Fleming, plus Mark Howard, Lisa Sthalekar and Mel Jones.

In addition to Michael Vaughan OBE and Graeme Swann, Australian cricket legend Andrew Symonds, current Australian cricket team coach Darren Lehmann, former New Zealand cricket captain Brendon McCullum and crowd favourite Kevin Pietersen all return to the commentary team this summer.

Please login with linkedin to comment

MCN Network Ten

Latest News

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

Damien Terakes Joins Havas Media As Client Services Director
  • Advertising
  • Media

Damien Terakes Joins Havas Media As Client Services Director

Havas Media Group has appointed Damien Terakes as client services director. Following multiple new business wins and continued agency growth, the position will see Terakes take on a senior management role across all Havas Media clients in Australia as well as several global accounts. Terakes has built an impressive media career, with more than 30 years’ experience as […]

Cindy Gallop’s Six Principles For Creating Experiences That Connect
  • Marketing

Cindy Gallop’s Six Principles For Creating Experiences That Connect

The inimitable Cindy Gallop returned to Australia this week to give a high-energy, 15-minute presentation at Adobe Symposium on the six key principles for creating experiences that connect.  According to the founder and CEO of MakeLoveNotPorn,  these principles also apply to successful relationships in life as much as business. Without further ado, here they are (in her own words): […]

by B&T Magazine

B&T Magazine
OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine