Australasian ticketing, live entertainment and data analytics company TEG has announced the appointment of Mazen Kassis as its managing director of data, digital and technology.
Kassis joins TEG’s senior leadership team and will have management oversight for TEG Analytics, TEG Rewards, TEG Digital and Softix.
For over 10 years, Kassis has worked in research and analytics capacities in Australia, Asia, Africa and Europe.
He joins TEG from the Dentsu Aegis Network’s Data2Decisions, where he was marketing analytics director.
TEG chief executive Geoff Jones said the newly-created position would drive integration and commercial focus across TEG’s businesses in data analytics, market research, loyalty programs, digital marketing and ticketing technology platforms.
“TEG has exceptional assets and expertise in data, digital and technology, and we are firmly fixed on our strategy for strong growth in this area,” he said.
“TEG has the capabilities to add great value for our clients in offering a broad suite of data-driven solutions from a single, agile source.
“TEG is unique in providing large-scale data science, insights, research and digital marketing, and Mazen is has the right mix of skills and energy to bring it all together.”
Commenting on his new role, Kassis said: “TEG is a company unrivalled in Australasia when it comes to the richness and high quality of its data assets.
“The granular level of personalisation and customisation of insights we can deliver is exceptional. Coupled with a very skilled, competent and capable team, this makes it an amazing place to work.
“In my professional life, I get immense satisfaction when I am able to synthesise data and technology to deliver actionable insights and enable evidence-based decision making at all levels of an organisation. That is ultimately what our clients value most and that is our primary objective.”