TEDxSydney Appoints The Wired Agency To Handle SEO

Photo: Louise Whelan
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TEDxSydney has announced it has chosen The Wired Agency as its exclusive SEO provider.

As one of the leading platforms for propagation of Australian ideas, creativity and innovation, TEDxSydney is hoping to boost its organic visibility across search engines before its ‘HumanKind’ event on 15 June.

Wired’s first task leading up to the event will be to tackle the SEO needs for TEDxSydney through a cleverly orchestrated strategy aimed at gaining rankings as quickly as possible.

Renee Gangemi, head of marketing at TEDxSydney, said The Wired Agency had the right skills and experience for its SEO needs.

“We needed a partner that had both the right technicians to do the work required, but one that also had the right culture and passion for creativity to compliment us and our business,” she said.

“We’ve been keeping a close eye on the interesting work The Wired Agency has been doing with their clients and what really stood out to us was their focus on hyper-adaption across all its services.”

Angela Hampton, managing director of The Wired Agency, believes the partnership is a great match.

“TEDxSydney is one of those brands people are naturally drawn to,” she said

“They stir something up in all of us in some way, and I’m sure most will agree we all walk away from TED talks feeling motivated and inspired to make change and continue fostering creativity.”

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