The Tech Startup Changing The Way Advertising Agencies Search, Compare And Book Talent

The Tech Startup Changing The Way Advertising Agencies Search, Compare And Book Talent

WINK Models founder Taryn Williams is taking on the competitive modelling and talent industry with a startup that will disrupt the status quo among talent agencies and the advertising clients that use them.

Samantha J Dybac
Posted by Samantha J Dybac is Australia’s first website simplifying the task of casting, booking and paying models or talent, using your phone, tablet or desktop.

The marketplace directly connects talent with advertising agencies and brands, without the need for a traditional talent agency. It’s a community of models, actors, photographers, makeup artists, stylists, and more, all in one place, which makes booking your chosen talent simple, quick and seamless.

The platform hands control over to advertising clients by allowing them direct access to a wide variety of talent, where they can be specific in their requests, set their budget and be guided by a talent ratings system.

They will experience faster turnaround times with each transaction completely handled online from selection through to payment. aims to revolutionise the industry by removing hidden commissions and bias and empowering users of the platform with the information and facts they need to make informed decisions about their next talent booking.

Williams said,“Technology is no longer an enabler, it is a creator of opportunities. And while the modelling and casting system has been around for decades, it’s time we pressed the disrupt button.

“ is all about control, simplicity and efficiency. Itputs you in control of your casting, your budget and every job where you need the right talent.”

Taryn began her career in front of the lens at 15 years old, travelling the world on international assignments and working for big brands including Qantas, Virgin Mobile, Lynx and Vo5.

She founded WINK Models in 2007 driven to create a system where models were paid on time and clients received the best possible service. In 8 years she has built one of Australia’s leading agencies with 650 models and an annual turnover of $4 million.

Recognising the changing needs of the industry, Williams decided it was time to build a digital platform that would make it easier for talent and clients to come together and also open up opportunities for models wanting to steer their own careers.

“The industry is constantly growing and the reality is that there are plenty of models and talent out there who don’t have representation. is a perfect fit for them. It allows them to create an online profile that showcases what they have to offer in a stylish and reputable environment,” Taryn added.

“It also gives them access to jobs, which perhaps they wouldn’t normally get. With they can control where and when they work and how much they are paid.”

The seamless UX design of is the genius of her co-founder, Aurelien Labonne. Prior to, Aurelien spent three years with The Iconic, driving the vision that led to the brand being recognised as the market leading website for online fashion in Australia and New Zealand.

“ embraces the latest technology to deliver an online service that benefits both the talent and the client. platform integrates the whole process, including payment, into one online transaction,” Labonne said.

“The platform also provides advanced search features, profile screening, scheduling and reminders, which ensure that both clients and talent can feel secure when using”