The Tech Startup Changing The Way Advertising Agencies Search, Compare And Book Talent

The Tech Startup Changing The Way Advertising Agencies Search, Compare And Book Talent
SHARE
THIS



WINK Models founder Taryn Williams is taking on the competitive modelling and talent industry with a startup that will disrupt the status quo among talent agencies and the advertising clients that use them.

theright.fit is Australia’s first website simplifying the task of casting, booking and paying models or talent, using your phone, tablet or desktop.

The marketplace directly connects talent with advertising agencies and brands, without the need for a traditional talent agency. It’s a community of models, actors, photographers, makeup artists, stylists, and more, all in one place, which makes booking your chosen talent simple, quick and seamless.

The platform hands control over to advertising clients by allowing them direct access to a wide variety of talent, where they can be specific in their requests, set their budget and be guided by a talent ratings system.

They will experience faster turnaround times with each transaction completely handled online from selection through to payment.

theright.fit aims to revolutionise the industry by removing hidden commissions and bias and empowering users of the platform with the information and facts they need to make informed decisions about their next talent booking.

Williams said,“Technology is no longer an enabler, it is a creator of opportunities. And while the modelling and casting system has been around for decades, it’s time we pressed the disrupt button.

“theright.fit is all about control, simplicity and efficiency. Itputs you in control of your casting, your budget and every job where you need the right talent.”

Taryn began her career in front of the lens at 15 years old, travelling the world on international assignments and working for big brands including Qantas, Virgin Mobile, Lynx and Vo5.

She founded WINK Models in 2007 driven to create a system where models were paid on time and clients received the best possible service. In 8 years she has built one of Australia’s leading agencies with 650 models and an annual turnover of $4 million.

Recognising the changing needs of the industry, Williams decided it was time to build a digital platform that would make it easier for talent and clients to come together and also open up opportunities for models wanting to steer their own careers.

“The industry is constantly growing and the reality is that there are plenty of models and talent out there who don’t have representation. theright.fit is a perfect fit for them. It allows them to create an online profile that showcases what they have to offer in a stylish and reputable environment,” Taryn added.

“It also gives them access to jobs, which perhaps they wouldn’t normally get. With theright.fit they can control where and when they work and how much they are paid.”

The seamless UX design of theright.fit is the genius of her co-founder, Aurelien Labonne. Prior to theright.fit, Aurelien spent three years with The Iconic, driving the vision that led to the brand being recognised as the market leading website for online fashion in Australia and New Zealand.

“theright.fit embraces the latest technology to deliver an online service that benefits both the talent and the client. theright.fit platform integrates the whole process, including payment, into one online transaction,” Labonne said.

“The platform also provides advanced search features, profile screening, scheduling and reminders, which ensure that both clients and talent can feel secure when using theright.fit.”

Latest News

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
Malcolm Turnbull Lodges New Complaint Over ABC’s Emma Alberici
  • Media

Malcolm Turnbull Lodges New Complaint Over ABC’s Emma Alberici

The ABC’s chief economics correspondent Emma Alberici’s reporting has again caught the ire of the Turnbull government for alleged inaccuracies. Malcolm Turnbull has raised 11 grievances in a letter sent to the ABC on May 7 in relation to a recent Alberici television story about the federal government’s research and innovation spending. It follows another complaint in early April about Alberici’s […]

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.