Tatts Lotteries Wrapped Up Extra Gifts For Aussies Last Year With Outdoor Campaign

In the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of its own to Australians to add Instant Scratch-Its to its Christmas shopping list.

Amity Harrold
Posted by Amity Harrold

Called ‘Little Gifts, Big Wins’, the out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars, showing how the little gift of an Instant Scratch-Its ticket could turn into a big win.

Head of marketing Karine Mac said Instant Scratch-Its tickets are the perfect last-minute gift.

“This year we wanted to remind Christmas shoppers that a fun little present could turn into a top prize win,” said Mac.


“Breaking through shopping centre clutter is difficult at the best of times, and almost impossible at Christmas,” said Brendan Greaney GPY&R Brisbane executive creative director.

“So we thought we’d give people a little reminder while they’re on their way to the shops.”

The eye-catching mobile installations, brought to life in collaboration with the teams at ApolloNation and oOh! Edge was driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.



Tatts Lotteries:

Karine Mac         Head of Marketing, Tatts Lotteries

Ann Hooper        Senior Brand Manager, Instant Scratch-Its

Matt Itzstein        Assistant Brand Manager, Instant Scratch-Its

Michelle Dyer     Marketing Coordinator



Brendan Greaney Executive Creative Director

Nick Williams      Head of Design

Andrew Leftley   Senior Art Director

Richard Boland  General Manager

Ricky Harpin       Senior Account Manager

Fiona Caird         Group Communications Director



Gill Black             Business Director


Apollo Nation:

Leah Beadman  Business Director


oOh! Edge:

Luke Maurel        Client Service Director

Fiona Young       Campaign Manager