In the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of its own to Australians to add Instant Scratch-Its to its Christmas shopping list.
Called ‘Little Gifts, Big Wins’, the out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars, showing how the little gift of an Instant Scratch-Its ticket could turn into a big win.
Head of marketing Karine Mac said Instant Scratch-Its tickets are the perfect last-minute gift.
“This year we wanted to remind Christmas shoppers that a fun little present could turn into a top prize win,” said Mac.
“Breaking through shopping centre clutter is difficult at the best of times, and almost impossible at Christmas,” said Brendan Greaney GPY&R Brisbane executive creative director.
“So we thought we’d give people a little reminder while they’re on their way to the shops.”
The eye-catching mobile installations, brought to life in collaboration with the teams at ApolloNation and oOh! Edge was driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.
Karine Mac Head of Marketing, Tatts Lotteries
Ann Hooper Senior Brand Manager, Instant Scratch-Its
Matt Itzstein Assistant Brand Manager, Instant Scratch-Its
Michelle Dyer Marketing Coordinator
Brendan Greaney Executive Creative Director
Nick Williams Head of Design
Andrew Leftley Senior Art Director
Richard Boland General Manager
Ricky Harpin Senior Account Manager
Fiona Caird Group Communications Director
Gill Black Business Director
Leah Beadman Business Director
Luke Maurel Client Service Director
Fiona Young Campaign Manager