Sydney’s Newest Zoo Appoints Agency Roster

Sydney’s Newest Zoo Appoints Agency Roster
SHARE
THIS



Australia’s newest zoo, Sydney Zoo, is set to open early next year in the heart of Western Sydney and has appointed Red Agency as lead agency for its pre-launch, opening and ongoing PR program. Red Agency joins Magnum & Co and Loyal Creative Agency as part of a marketing communications agency roster.

The world-class facility has been purposely designed to attract visitors from Western Sydney, plus other parts of Australia and international markets as part of a burgeoning cluster of attractions in the area, and will embrace technology and innovation to provide global best- practice animal welfare, customer engagement and education.

On show will be a wide range of animals including lions, tigers, chimpanzees, rhinos, hyenas, giraffes, reptiles and even bull sharks in a safari-like setting that breaks down the barriers and provides a more immersive experience than traditional zoos. Additionally, it will bring 200 jobs to the area.

Red Agency’s remit will be overall communication strategy including brand awareness, influencer engagement, content development, issues management and media relations activity.

Loyal Creative Agency will lead brand development and website development whilst Magnum & Co has been appointed to develop and produce video content marketing including paid media assets. The selection comes after a comprehensive competitive pitch process.

Sydney Zoo head of marketing, Chris Rivett said: “Sydney Zoo is set to be one of Australia’s top tourism destinations and family attractions and we look forward to working with our passionate partners to tell this rich story and generate national interest ahead of our launch early next year,” he said.

Latest News

Zenith: 65% Of Digital Media To Be Programmatic In 2019
  • Technology

Zenith: 65% Of Digital Media To Be Programmatic In 2019

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62 per cent of digital media expenditure. We predict that in 2020 advertisers will spend […]

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]