Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory.
Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns.
This partnership will allow both online marketing companies and their impressive roster of e-commerce clients to further propel their sales, keep up with global competition and increase their return on investment.
Muzaara’s platform, which works alongside Google Shopping and Facebook, has been designed to take the difficulty out of advertising for SME retailers by using an algorithm to optimise campaigns.
Commission Factory currently works with over 400 well-known Asia-Pacific brands including Virgin Australia, Catch of the Day, Scoopon, Showpo, Woolworths and Sephora.
Through its performance-based marketing platform, the company empowers brands to grow online.
Muzaara CEO Neil Thomas (pictured above) said the start-up was excited to partner with such an innovative company like Commission Factory, which has built up a reputation in the market as a leading affiliate platform for brands and retailers across Australia and the Asia Pacific.
“Like Muzaara, Commission Factory is focused on ensuring its clients grow their businesses, so partnering together just makes sense,” he said.
“Both platforms are transforming the way businesses advertise online and helps retailers keep up in the fast-changing digital world. Increasing return on investment or ad spend in this case is our priority.”
Commission Factory CEO Zane McIntyre, echoed Thomas’ sentiments.
“We are excited to be working with Muzaara,” he said. “Having had a sneak preview when it was in beta, offering feedback and finding ways we can work together and refer the service to our own client base has been tremendous.
“The Muzaara platform complements the goals of our online retail clients, and while we provide the performance marketing side of the business, Muzaara provides an amazing platform for effective distribution and management of ad spend across social channels.”