For the first time in Australia, creative agency Design Identity created a behind-the-scenes, fashion shoot mannequin challenge with renown clothing brand Ben Sherman.
The video was shot in the agency’s Sydney studio this week. It showcases photographers, art directors, fashion stylists, makeup artists, and retouchers in mid-action, offering a sneak peak into the workings of the high-end fashion industry.
Alongside the model shoot for Ben’s Sherman’s Summer 2016/17 fashion collection, the video shows behind-the-scenes footage into the makings of invisible ghost mannequin and styled product photography.
The company works side-by-side with many national and international brands, including GUESS, Reebok, Lacoste, Alice McCall and Hurley, and is always looking for new ways to create striking images and videos.
Design Identity’s creative director, Mark Scarrott, said, “To remain at the forefront of your industry, companies must aim for something never-before-seen, something that will stand out from the crowed. That’s what Design Identity thinks about every time we take on a new job.”