SXSW: AustraliaHouse Features Hugh Jackman, Huge Crowds

SXSW: AustraliaHouse Features Hugh Jackman, Huge Crowds

Tourism Australia’s G’Day USA program has launched its AUSTRALIAHOUSE @ South by Southwest (SXSW) 2018 activation overnight and has been the subject of a long and persisitent queue ever since to sample the wares of our great brown land.

Located in the heart of the action on Austin’s Rainey Street, this all-encompassing Australian experience kicked off on March 11 and runs through to March 16, presenting the very best of Australian innovation, film and music, as well as unique food, wine and tourism experiences.

Guests at AUSTRALIAHOUSE can enjoy world-class coffee from Hugh Jackman’s ‘Laughing Man Café’, premium Australian wine & cheese pairings with chef Curtis Stone, and a huge line up of talent, featuring over 60 Australian performances across 9 SOUNDS AUSTRALIA showcase events.

AUSTRALIAHOUSE will also feature TedX-style talks and interactive panels with some of Australia’s leading figures in film, space, music and philanthropic innovation.

SXSW attendees will also be able to swing by the AUSTRALIAHOUSE booth at the SXSW Trade Show for program information & a big week of networking sessions and business showcases.

G’DAY USA is Australia’s premier public and economic diplomacy program in the United States.

Over the past 15 years, the program has grown to include events in major cities across the United States, bringing together corporate leaders, policy makers, creative industries and academia from both countries in a year-long series of activities designed to cultivate and enhance the Australia-United States relationship.

The mere mention of Hugh Jackman was enough to have half of the SXSW attendees forming an orderly queue out of sight for the chance of touching the Boy From OzThe mere mention of Hugh Jackman was enough to have half of the SXSW attendees forming an orderly queue out of sight for the chance of touching the Boy From Oz




Please login with linkedin to comment

#AustraliaSXSW #GDAYUSA #AustraliaSXSW

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]