Switched On Media Adds Spotify To Its Client Roster

Switched On Media Adds Spotify To Its Client Roster
Rebecca Tilly
By Rebecca Tilly



Digital marketing agency Switched on Media (SoM), part of STW, has been appointed by streaming music service, Spotify, to handle its paid social and digital Summer 2014/15 Campaign.

SoM’s primary remit is unique content creation, providing creative support, and managing media strategy and schedule. 

Switched on Media’s Business Development Manager, Sam Powell said: “Ending 2014 with such a significant new business win is tremendously exciting. Spotify is a globally recognised brand and we look forward to working with such a dynamic and forward thinking team.”

SoM launched phase one of Spotify’s Summer 2014/15 Campaign in early December, tasked primarily with using digital and paid social to drive awareness, engagement and usage of three key offerings: Spotify Gift Cards, Spotify Premium subscriptions, and Spotify’s popular Year in Music campaign.

Phase two uses Facebook, Twitter and Instagram as its primary channels in the lead up to Australia Day, showcasing Spotify’s comprehensive catalogue of curated, ready-to-go music for every moment, with a focus on music as a key feature of the Australian summer.

“Whether you’re road tripping, reliving festival memories, resolving to get fit, or at the beach with mates, Spotify has the music for you. Summer is the peak time for music consumption and social sharing, so focusing on digital and social channels to connect people with music during this important listening period was a no-brainer,” said Serena Leith, Marketing Director, Spotify Australia & New Zealand.

“In selecting the right agency for this project, we needed an agency who could communicate Spotify’s unique selling proposition whilst staying true to the brand’s personality, humour and love of music. We felt SoM met those specific needs for our Spotify Summer 2014/15 Campaign brief,” added Leith.

Powell said the Spotify new business win followed a very successful fourth quarter for the agency in which they were also appointed to the Get Commando Fit digital accounts.

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]