To coincide with Lleyton Hewitt’s final and 20th appearance in a row at the Australian Open, Swisse are launching a campaign that shows Hewitt reflecting on his 20 year tennis career.
Hewitt takes up position in an armchair on centre court and shares his career highlights, what it’s been like and what it’s taken to sustain a long career on the grueling pro tennis circuit, with career highlights projected onto the arena.
Christine Isaac of Noisy Beast said, “We were very fortunate to be allowed access to personal footage that the Hewitt family kindly allowed us to share. It shows what a remarkable career Lleyton has had and from such a young age.”
As a long standing Swisse ambassador Hewitt is an inspiration, with his ‘never say die’ attitude and his mental and physical strength.
Created by Swisse’s agency, Noisy Beast and directed by Tov Belling the campaign features seven TVC’s, which will be broadcast nationally together with large format digital outdoor and a print campaign across all major mastheads during the month of January.
Noisy Beast Melbourne:
Managing Director: Adam Hilton
Executive Creative Director: Stewart Byfield
Creative Director: Christine Isaac
Creative: Mal Chambers / Christine Isaac
Head of Broadcast: Marlese Sloan
Agency Producer: Jess Smith
Account Team: Marnie McKenzie/Claire Crawford
Media Director: Mark Bennett
Production: Cognition Content
Director/DOP: Tov Belling
Producer: Holli Massey
Post Company: Passion Pictures
Post Producer: Sigi Elmutis
Editor: Terence Race
Sound : Production Alley
Stills Photographer: Andrew Thurtell
Head of Marketing: Fiona Osment
Marketing Manager: Susie Cox