Subway Selects PPR As PR Agency Of Record for Australia & New Zealand

Subway Selects PPR As PR Agency Of Record for Australia & New Zealand
SHARE
THIS



Following a competitive pitch, Subway, the world’s largest Quick Service Restaurant chain, has selected PPR to support its new brand positioning and brand transformation program across 1450 and 270 restaurants in Australia and New Zealand respectively.

PPR, part of the WPP AUNZ group, has teams of consultants across each Australian state and New Zealand and will provide on the ground local area marketing support to showcase the community work of each of its 1700 shops in local communities across ANZ.

One of the first campaigns sees PPR lead PR in Australia and New Zealand to support Subway’s new global charity initiative, Subway Live Feed. The campaign kicked off in New Zealand on 3rd November with the brand giving away millions of meals to support hunger relief across more than 60 participating countries.

Subway senior public relations & CSR manager for Australia and New Zealand, Ben Miles, said: “PPR has an unrivalled reputation in the QSR sector in Australia and New Zealand which has built up over the last 30 years. The team knows how to build successful global QSR brands, plus has a unique footprint that can support every Subway shop across ANZ. It was a compelling proposition.”

Michael Pooley, COO, PPR welcomed the agency’s appointment by Subway. “To partner with the global leader in the QSR space doesn’t get any bigger than this. It is also incredibly exciting to have the opportunity to work with an iconic brand at a time of transformation. We look forward to applying our deep knowledge of the QSR sector to support Subway to maintain and grow its leadership position in the ANZ region.”

 

 

 

Please login with linkedin to comment

PPR Subway

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]