Study: Qantas Ranks 16th On List Of Airlines For Brand Appeal

Study: Qantas Ranks 16th On List Of Airlines For Brand Appeal
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A global study into travellers’ views of airlines based solely on their logos and brand appeal has ranked Qantas at 16th position.

The study of 24,000 people from 64 countries was conducted by German design and branding team GraphicSprings.com and ranked Etihad in the number one spot.

Respondents were asked to judge perceptions of an airline that they may never have flown on based solely on its logo and name.

The study is part of a larger study on corporate logos and branding penetration. Among the findings it was clear it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.

Kazakhstan’s Air Astana was deemed the least desirable of all the carriers listed while, unsurprisingly given its recent troubles, Malaysian Airlines polled in second last position.

The top 25 airlines were as follows:

#

COMPANY

COUNTRY

PASSENGERS in million

Would like to fly on it (%)

1

Etihad Airways

United Arab Emirates

18.5

98

2

Qatar Airways

Qatar

26.7

96

3

Deutsche Lufthansa

Germany

62.4

95

4

Emirates

Dubai / United Arab Emirates

56.1

95

5

All Nippon Airways

Japan

50.8

88

6

JetBlue Airways

USA

38.3

87

7

Hawaiian Airlines

USA

11

86

8

British Airways

United Kingdom

44.5

85

9

Cathay Pacific

Hong Kong

27

85

10

Garuda Indonesia

Indonesia

34.9

84

11

Swiss International Air Lines

Switzerland

16.5

84

12

Fiji Airways

Fiji

1.4

84

13

Saudia

Saudi Arabia

30

57

14

Air Seychelles

Seychelles

0.6

76

15

Southwest Airlines

USA

151.8

75

16

Qantas Airways

Australia

51.4

75

17

Virgin Atlantic Airways

United Kingdom

5.4

75

18

Air France

France

49.8

73

19

Alaska Airlines

USA

24.4

73

20

Singapore Airlines

Singapore

19

73

21

Japan Airlines

Japan

40.2

72

22

Thai Airways

Thailand

22.3

72

23

Philippine Airlines

Philippines

13.35

72

24

Air Mauritius

Mauritius

1.5

69

25

Alitalia

Italy

22.1

66

 

 

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