Education fintech Study Loans has appointed Havas Melbourne to support its continued growth, following a competitive pitch process.
The agency’s services across strategy, creative and media planning and buying will be called upon to help grow Study Loans’ customer base.
The Melbourne-based company provides prospective students a new way of paying for education with a transparent fee structure under a pay-as-you-go loan model.
It was established in 2017 in response to the federal government’s cuts in post high school education funding and is Australia’s first private, dedicated provider of student loans.
Havas Melbourne has been brought on to support Study Loans’ next phase of growth following its recent announcement around securing a $50 million debt facility to fast-track its move into Australia’s growing student loans market.
Study Loans CEO Brett Shanley (pictured above, right) said: “The Havas team in Melbourne just got us. They took time to understand our service and what we stand for, and their passion and creativity were evident throughout the pitch process.
“We’re excited to be working with their team on a number of new projects for our business.”
Havas Melbourne’s group managing director, Matt Houltham (pictured above, left), said: “Brett and his team have created a service that helps people further their education who are not supported by government funding, and it does it in a fair and transparent fashion.
“The burden of education debt has never been so high, for individuals or the country, so we are very excited to be helping Study Loans shake up the education finance sector whilst helping people reach their potential.”
Havas Melbourne’s appointment is effective immediately.