Instagram The Most-Loved Brand By Aussies On Social Media: NetBase Study

Paris, France - May 27, 2012: Close-up of the Instagram application start page on the screen of the iPhone 4s. Tilt shift lens used to accent Instagram logo and sublime toned filter applied for more natural effect.
SHARE
THIS



When it comes to brands that Aussies love on social media, tech companies and retailers are leading the way, new research has revealed.

NetBase, a US-based technology platform that allows brands to monitor how consumers are interacting with them online, has compiled a list of the top 50 most-loved brands on social media in Australia based on mentions originated during the 12 months to September 2016.

Instagram claimed top spot with 1.8 million mentions, followed by Facebook (1.3 million mentions), Amazon (310,000 mentions) and Twitter (212,000 mentions), with Apple rounding out the top five (210,000 mentions).

Meanwhile, Telstra was the top-ranked Aussie brand on the list, coming in at 11th with 51,000 mentions on social media, while Qantas was next best in 15th position with 39,000 mentions.

Check out the full list below.

Rank Brand Mentions (‘000s) Country
1 Instagram 1,830 US
2 Facebook 1,310 US
3 Amazon 310 US
4 Twitter 212 US
5 Apple 210 US
6 Snapchat 91 US
7 Pokemon 69 Japan
8 Pinterest 56 US
9 Etsy 55 US
10 PlayStation/Sony 51 Japan
11 Telstra 51 Australia
12 Netflix 51 US
13 Disney 50 US
14 eBay 41 US
15 Qantas 39 Australia
16 Microsoft 33 US
17 McDonald’s 29 US
18 Ford 28 US
19 Optus 26 Australia
20 Nintendo 26 Japan
21 Target 24 US
22 Samsung 23 South Korea
23 Lego 21 Denmark
24 Woolworths 16 Australia
25 Nike 16 US
26 Toyota 15 Japan
27 Coke 15 US
28 BMW 14 Germany
29 Virgin Australia 14 Australia
30 HP 13 US
31 Visa 12 US
32 KFC 12 US
33 Mercedes 11 Germany
34 Macquarie 11 Australia
35 LG 11 South Korea
36 Westpac 10 Australia
37 ANZ 10 Australia
38 Canon 10 Japan
39 Ferrari 10 Italy
40 Chanel 9 France
41 Porsche 9 Germany
42 Intel 9 US
43 Vegemite 9 Australia
44 Westfield 9 Australia
45 Honda 9 Japan
46 Myer 9 Australia
47 Adidas 9 Germany
48 Delta 9 US
49 Commonwealth Bank 8 Australia
50 Nissan 8 Japan

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Thinkerbell & Our Watch Ask Australians to Do Something When They Witness Sexism
  • Campaigns

Thinkerbell & Our Watch Ask Australians to Do Something When They Witness Sexism

Sexist jokes, objectifying women, off-colour comments; most people hate these all too common signs of disrespect towards women, but often they just go along with it, or don’t feel comfortable voicing their disapproval. Australia’s national body for the prevention of violence against women, Our Watch, has today launched an interactive campaign to help Australians do something when […]

Australia Post Chooses McCorkell & Associates As B2B Agency Partner
  • Marketing

Australia Post Chooses McCorkell & Associates As B2B Agency Partner

Integrated marketing agency McCorkell & Associates has been appointed by Australia Post as its primary B2B agency partner, following a four-month selection process involving seven agencies. McCorkell will work with Australia Post’s business and government B2B marketing team on marketing strategy and consulting, planning and creative services. Rebecca Burrows, general manager of segment development and […]

JWT Perth & RAC Challenge Drivers To Look Up When Driving
  • Advertising
  • Campaigns

JWT Perth & RAC Challenge Drivers To Look Up When Driving

J. Walter Thompson Perth has launched a powerful new campaign, ‘Look Up WA’, aimed at raising awareness of the dangers of mobile phone use when driving and reducing the shocking statistics of this modern-day road safety problem. In 2017, the number of deaths on WA roads linked to driver distraction doubled, accounting for one in […]

Initiative Launches Personal Pan For Pizza Hut With Customised Messages
  • Advertising
  • Media

Initiative Launches Personal Pan For Pizza Hut With Customised Messages

Pizza Hut is shaking up the QSR category this week with a new single-serve pizza supported by a counter-culture media strategy from Initiative. The new Pizza Hut Personal Pan Pizza is designed for busy people looking for a quality single-serve lunch, meaning a new twist to the convention of sharing pizza with others. To capture […]

Smooth Move For The Healthy Mummy
  • Media

Smooth Move For The Healthy Mummy

The Healthy Mummy, the biggest health and weight loss company exclusively for mums, has launched its first manufacturing plant in the UK with the production of it’s biggest selling product Aussie mums can’t get enough of, Healthy Mummy Smoothies. The Healthy Mummy range of smoothies has sold millions of tubs in Australia, has helped mums […]

Icon Agency & Acorn Strategy Create Alliance To Deliver Australia’s Expo 2020
  • Media

Icon Agency & Acorn Strategy Create Alliance To Deliver Australia’s Expo 2020

The Department of Foreign Affairs and Trade (DFAT) has appointed Icon Agency to lead the communications and marketing for Australia’s pavilion at Expo 2020 Dubai. Icon will partner with UAE-headquartered Acorn Strategy on the 2.5-year account which includes global PR duties, branding, trade marketing, events, social media and digital. The agencies will also manage day-to-day […]

Real Living Magazine Partners With The Daily Edited
  • Media

Real Living Magazine Partners With The Daily Edited

Australia’s fastest-growing Homes magazine, Real Living, this week announces a unique collaboration with popular Australian accessories label, The Daily Edited (TDE). In a one-of-a-kind partnership, the style experts at Real Living have designed and executed a stunning interiors concept within The Daily Edited’s Sydney flagship store. Revealed in the November issue, on sale now, the […]

Isobar Launches Blockchain Playbook
  • Media

Isobar Launches Blockchain Playbook

Authored by Australian Nowlab Director Robert Tilt, Isobar, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today. The playbook unpacks blockchain’s potential impact on the global Media & Marketing industry including media supply chains, transparency, brand management and creativity, as well as […]