Instagram The Most-Loved Brand By Aussies On Social Media: NetBase Study

Paris, France - May 27, 2012: Close-up of the Instagram application start page on the screen of the iPhone 4s. Tilt shift lens used to accent Instagram logo and sublime toned filter applied for more natural effect.

When it comes to brands that Aussies love on social media, tech companies and retailers are leading the way, new research has revealed.

B&T Magazine
Posted by B&T Magazine

NetBase, a US-based technology platform that allows brands to monitor how consumers are interacting with them online, has compiled a list of the top 50 most-loved brands on social media in Australia based on mentions originated during the 12 months to September 2016.

Instagram claimed top spot with 1.8 million mentions, followed by Facebook (1.3 million mentions), Amazon (310,000 mentions) and Twitter (212,000 mentions), with Apple rounding out the top five (210,000 mentions).

Meanwhile, Telstra was the top-ranked Aussie brand on the list, coming in at 11th with 51,000 mentions on social media, while Qantas was next best in 15th position with 39,000 mentions.

Check out the full list below.

Rank Brand Mentions (‘000s) Country
1 Instagram 1,830 US
2 Facebook 1,310 US
3 Amazon 310 US
4 Twitter 212 US
5 Apple 210 US
6 Snapchat 91 US
7 Pokemon 69 Japan
8 Pinterest 56 US
9 Etsy 55 US
10 PlayStation/Sony 51 Japan
11 Telstra 51 Australia
12 Netflix 51 US
13 Disney 50 US
14 eBay 41 US
15 Qantas 39 Australia
16 Microsoft 33 US
17 McDonald’s 29 US
18 Ford 28 US
19 Optus 26 Australia
20 Nintendo 26 Japan
21 Target 24 US
22 Samsung 23 South Korea
23 Lego 21 Denmark
24 Woolworths 16 Australia
25 Nike 16 US
26 Toyota 15 Japan
27 Coke 15 US
28 BMW 14 Germany
29 Virgin Australia 14 Australia
30 HP 13 US
31 Visa 12 US
32 KFC 12 US
33 Mercedes 11 Germany
34 Macquarie 11 Australia
35 LG 11 South Korea
36 Westpac 10 Australia
37 ANZ 10 Australia
38 Canon 10 Japan
39 Ferrari 10 Italy
40 Chanel 9 France
41 Porsche 9 Germany
42 Intel 9 US
43 Vegemite 9 Australia
44 Westfield 9 Australia
45 Honda 9 Japan
46 Myer 9 Australia
47 Adidas 9 Germany
48 Delta 9 US
49 Commonwealth Bank 8 Australia
50 Nissan 8 Japan