Study Finds 20% Of Women In UK’s Advertising Industry Had Been Sexually Harassed

Study Finds 20% Of Women In UK’s Advertising Industry Had Been Sexually Harassed
SHARE
THIS



A disturbing new study into the UK advertising and marketing industries has painted a bleak picture around the levels of sexual harassment of young, female employees.

The study, commissioned by Women in Advertising and Communications London (WACL), found that 20 per cent of women aged 18-24 working in the industry reported having been sexually harassed, while the number was five per cent for men.

Of the 3500 respondents to the survey, those who said they had been harassed, some 72 per cent said it had happened on more than one occasion, while 25 per cent admitted it had happened on six occasions or more.

While those who did report some level of harassment, 80 per cent said it was perpetrated by someone senior to them.

However, the study admitted that office harassment fell under a broad spectrum and could include anything from “harmless banter” to actual physical assault.

WACL also revealed it had devised a Code Of Conduct for the industry to better identify sexual harassment and how to deal with it when it occurs. Already agencies including BBH London, Havas London and Karmarama have endorsed the Code, as has had TV broadcaster ITV.

Commenting on the study’s findings, WACL president Kerry Glazer (main photo) said: “These are sobering findings.

“What we hope in publicising this code and getting it endorsed where possible is that it is acted on in the most senior levels. If the C-suite sets the tone for the rest of the company and it becomes part of their harassment policy, then they are making a statement this behaviour is not to be tolerated.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]