A new study into the visitation of Australian retail websites has seen the Wesfarmers hardware chain Bunnings pip electronic retailer JB Hi-Fi for the number one spot.
The research, by global discount platform Cuponation, found that Bunnings had 25.58 million hits to its site between January to March this year.
However, when international sites were added into the mix, Ebay was the clear winner with 215.38 million hits in the same period.
And in worrying news for Aussie retailers, when overseas retailers were included, Amazon came in at an imposing second spot proving Aussies are already getting comfortable with online behemoth.
It follows on from reports last week that Amazon will smash traditional retailers such as JB Hi-Fi and Harvey Norman when it finally arrives in Australia and another study that found searches for anything “Amazon” in Australia had jumped 93 per cent since July last year.
The top 10 Aussie sites were:
1) Bunnings.com.au: 25.58m
2) Jbhifi.com.au: 25.06m
3) Woolworths.com.au: 19.28m
4) Officeworks.com.au: 15.90m
5) Coles.com.au: 14.61m
6) Kmart.com.au: 14.54m
7) Harveynorman.com.au: 13.99
8) Kogan.com: 12.37m
9) Bigw.com.au: 11.07m
10) Catchoftheday.com.au: 8.98m
The top 10 most visited retail sites (when overseas sites are included):
1) Ebay.com.au: 215.38m
2) Amazon.com: 62.13m
3) Ebay.com: 36.11m
4) Bunnings.com.au: 25.58m
5) Jbhifi.com.au: 25.06m
6) Woolworths.com.au: 19.28m
7) Officeworks.com.au: 15.90m
8) Coles.com.au: 14.61m
9) Kmart.com.au: 14.54m
10) Harveynorman.com.au: 13.99m
In the research, Cuponation noted: “Users from Australia are big consumers of foreign webshops. Indeed, Ebay and Amazon are favourites online shopping destinations. Ebay.com.au counted a total of 215 Million visits for the first three months of 2017 and Amazon.com counted 62 Million visits in the same period, which is 3.5 times less visits than Ebay. In Australia, Ebay is more popular than Amazon.
“It’s a big challenge for domestic webshops to keep up with the foreign ones. The competition is hitting hard and consumers tend to find alternatives in other markets and through other e-commerce channels.”