Study: Aussies Think Richard Branson’s The World’s Best Boss (Then Jobs, Zuckerberg & Alan Joyce)

Branson said the public can expect rock bottom fares if there were vacant seats on a V Australia plane prior to takeoff.
SHARE
THIS



Specialist tech PR firm Hotwire has commissioned research by The Leading Edge which highlights Australians’ desire to work with innovative, international, and visionary CEOs.

The leading CEO Australians would like to work for was Richard Branson from Virgin Group, and the two key areas highlighted where their own bosses could improve were speaking more with staff (37 per cent) and offering more support and flexibility in the workplace (35 per cent).

Overall, the most favoured CEOs among Australians are associated with technology and innovation, with the late Steve Jobs from Apple, and Mark Zuckerberg at Facebook tying for second place. Both Jobs and Zuckerberg were also among the top five CEOs that half of 18-24 year olds would want to work with. Richard Branson, on the other hand, was significantly more popular with those aged over 35.

Qantas’ Alan Joyce was fourth most popular to work for at 21 per cent, though Australian leaders overall ranked much lower on the list of ideal CEOs in comparison to their international counterparts. Despite winning various workplace-related awards, Canva and Atlassian CEOs attracted just three per cent and two per cent respectively. 

Interestingly, Elon Musk from SpaceX and Satya Nadella from Microsoft had significantly higher popularity among males, at 27 per cent and 22 per cent respectively, than among females at nine per cent and 13 per cent respectively. Male respondents were also more likely to want to see more innovation and vision (28 per cent each) from their bosses and CEOs, than female respondents (17 per cent and 20 per cent respectively).

According to recent research from ManpowerGroup Solutions, over half of Australian Millennials are actively looking for their next job opportunity, emphasising the need among today’s local business leaders to recognise how to attract and retain the best talent.

Hotwire Australia country manager, Mylan Vu, commented, “The results highlight how closely the personal brand of a CEO is impacting people’s actions regarding where they work and their motivations in the workplace. The current and next generations of workers will be looking to Australian business leaders for innovative and tech-driven ideas, and there’s a huge opportunity to engage with the workforce through simple communication and by listening to employees’ desires for flexible work environments.”

Logan Merrick, co-founder and director of Buzinga App Development, a Melbourne-based mobile and innovation consultancy that has won several awards for company culture, commented, “As the mobile app development space grew, so did the competitiveness for talent. In order to keep our leaders inspired, we took a big backward step to really look at our reason for doing what we do – our why. The more Australian business leaders can do to explain and get employees to understand their ‘why’, the more they can create a team that is striving in one direction, towards achieving a vision they are passionate about.”

Andrew Korecki, client services director at strategic communications consultancy, Precinct, commented, “Brand image has enabled some of the world’s best brands to accelerate a shift in category positioning, driving influence, loyalty, spend, as well as ultimately creating incredible workplace desire. Brands like Google, Tesla and Apple have become by virtue true celebrity brands. Celebrity brands are unmistakably magnetic, employers of choice, and allow employees to be pioneers of their own brand purpose, values and mission – all perfectly aligned.”

Lee Naylor, managing director at The Leading Edge, said, “We see a lot of parallels with work we are conducting around the idea that the strongest brands are the ones that inspire greatness in their consumers. It seems that is magnified when tied to inspiring leaders.”

Latest News

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M
  • Media

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M

oOh!media has acquired Here, There & Everywhere-owned Adshel for $570 million. The move follows a bidding war between oOh!media and APN Outdoor for the outdoor street furniture business. In April, Here, There & Everywhere (HT&E) received a revised offer of $470 million from oOh!media for Adshel, however, HT&E claimed it wasn’t the “most attractive” one […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]