New research commissioned by MyDiscountDeals.com has revealed that while Australian shoppers are increasingly comfortable with making purchases online, almost 90 per cent won’t spend more than $5,000.
The research, which involved a survey of 750 people from across Australia between the ages 18 to 65, found that just 3 per cent would spend up to $20,000 online, and 1.6 per cent would spend up to one million dollars.
Convenience and finding a good deal are the top drivers for online shopping. However, surprisingly the vast majority of shoppers still prefer to travel to the nearest store to shop for certain products including groceries (93 per cent), accessories such as bags and jewellery (93 per cent), clothing (89 per cent), financial services and insurance (89 per cent), electrical goods (86 per cent), beauty products (94 per cent) and medical items (97 per cent).
However, when it comes to enjoyment, the response is clear – Aussies love shopping online, and almost 70 per cent have recently bought something online to make themselves feel happier.
The happiness factor is of course increased when there’s a good deal involved, with over 84 per cent feeling more satisfaction if they buy something that’s been discounted.
Isabella Marco, marketing manager at MyDiscountDeals.com, said: “Whilst the research suggests that online shoppers are becoming more trusting and comfortable with making purchases online, we’re still not ready as consumers to part with serious cash over the internet.
“What we’re seeing is that people really value the convenience and access to great deals you get shopping online, but shopping is still viewed as an activity which involves going into a physical store for many products.
“Ultimately, shoppers love a good discount and a great experience, something which online retailers are increasingly providing. Retail therapy, after all, is a genuine leisure activity for Aussies – shopping should make people feel happy.”
Here are the key findings from the research:
- 87 per cent of Aussie shoppers have a spending threshold of $5,000 or less for online purchases.
- 57 per cent trust online shopping now more than they used to.
- 28 per cent say they have never felt nervous about online shopping.
- 15 per cent still feel nervous when shopping online and avoid it when they can.
- 67 per cent have recently bought something online to make themselves feel happier.
- 10 per cent hate shopping online and only do it when they have to.
- 84 per cent feel more satisfaction when they buy something and it’s been discounted.
- 27 per cent decide to buy something online versus in-store due to convenience.
- 25 per cent decide to buy something online versus in-store due to better deals.
- 20 per cent decide to buy something online versus in-store due to more selection.
- 5 per cent decide to buy something online versus in-store because they find it more enjoyable.