Realestate.com.au: Aussies Hate Their Neighbours’ Guts, Apparently

Realestate.com.au: Aussies Hate Their Neighbours’ Guts, Apparently
SHARE
THIS


What best describes you?

A new study by the News-owned realestate.com.au has found that when it comes to getting to know our neighbours we Aussies are a prickly bunch with more than one-third of us having no interest in getting to know people in our street.

The study surveyed Aussies’ regard, or lack of, for their neighbours. More than 15 per cent admitted they go out of their way to avoid speaking to a neighbour, while one in five revealed they’d previously had a dispute with someone living in their street. You can read the study in full here.

Key findings included:

  • More than a third of Australians don’t have any interest in getting to know their neighbours (37 per cent);
  • 15 per cent of Australians go out of their way to avoid speaking to neighbours;
  • One in 10 admits to spying on a neighbour (10 per cent);
  • One in five Australians has had a dispute with a neighbour (20 per cent);
  • More than one in 10 uses their neighbour’s bin without asking them (11 per cent).

realestate.com.au executive general manager of residential, Andrew Rechtman, said the findings showed that for the most part Ramsay Street really is more fiction than fact.

“The results are somewhat surprising when you consider Australians are known for their relaxed and friendly nature, but it seems that doesn’t always extend to our neighbours. We need to take a leaf out of Ramsay Street,” Rechtman said.

“We know that when people are searching for a home one of the first questions they ask is – what are the neighbours like and what will my neighbourhood be like? Good neighbours can make or break a street, which is why understanding and getting insights on a potential neighbourhood on realestate.com.au can often give a buyer the confidence to make an offer on a house.

“Stronger neighbourhood relationships foster a deeper sense of community and a greater support network. We know that more connected neighbours can lead to safer communities, as residents are more inclined to look out for one another,” Rechtman said.

The findings did not show a significant difference in responses between those living within a capital city and those living in regional/rural areas. Surprisingly, responses were also similar between age groups.

“The common perception is that older Australians have stronger relationships with their neighbours than younger people, but it seems that isn’t the case. Baby Boomers are avoiding their neighbours just as much as Gen Y,” Rechtman said.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]