Study: Aussies Over 50 Spending More On Entertainment Than Younger Generations

Study: Aussies Over 50 Spending More On Entertainment Than Younger Generations

Australians over 50 years of age are spending more on live entertainment than people under 50, new TEG research has found.

The findings are based on a TEG Rewards online survey of 1,000 people in August and September this year, along with TEG Analytics event attendance data over a three-year period to 30 June this year.

The results revealed that over 50s represent 34.3 per cent of total spending on live entertainment and spend 7.5 per cent more than under 50s.

TEG’s managing director of data, digital and analytics Mazen Kassis said: “The synthesis of our market leading data analytics and research continues to uncover fascinating insights, this time in the over 50s live entertainment audience.

“Leveraging our range of data-driven solutions and actionable insights, savvy brands can measurably enhance their ability to engage with such an audience through their passions, motivations and interests.”

The findings, a part of the ‘50+ and the Leisure Economy’ series, provides a number of significant insights, such as:

·       1.4 million ticket purchasers in Australia over the three-year period covered by the research were individuals over 50

·       While sporting events attract the largest volume of over 50s purchasers, the demographic is over-represented in arts attendance

·       Musical theatre is very popular with over 50s, who make up 41.7 per cent of purchasers, compared to narrative theatre where those 50+ years make up 30.9 per cen tof audiences.

·       In relation to overseas travel, the most popular forms are island and beach resorts (48.2 per cent) and cruise ships (47.5 per cent)

·       46.6 per cent of over 50s own a mid-size car, and are 1.2 times more likely to own this type of vehicle than under 50s

·       Over 50s constitute 33.2 per cent of the Australian population

The research findings on media consumption for over 50s found some fascinating trends:

·       Facebook is by far the most popular social media among over 50s with 63 per cent reporting daily usage

·       While television remains the dominant medium for over 50s, with 84 per cent watching TV regularly, newspaper reading is a particular habit of over 50s, who are 1.8 times more likely to read print than under 50s




Please login with linkedin to comment

TEG

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]