Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men

Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
SHARE
THIS



Australian women are the fairer sex when it comes to brand loyalty, according to leading mobile wallet app Stocard.

New figures released today from its database of over 1.7 million Australian users revealed that females formed 66 per cent of customers within the nation’s top 10 most popular loyalty programs.

Screen Shot 2017-06-16 at 2.37.24 pm

The data from Stocard shows membership rates in Australian loyalty programs with active users. Coles-powered Flybuys took out the top spot with almost three-quarters (73 per cent) of Stocard users being members, followed by Woolworths Rewards in second place with 56 per cent. 

Women made up the majority of Flybuys and Woolworth Rewards members at 67 per cent and 65 per cent respectively, suggesting that women still dominate grocery shopping in the household.

Radinck van Vollenhoven, country manager of Stocard Australia and New Zealand, said, “Australians visit a supermarket at least once, if not multiple times a week. The popularity of Flybuys and Woolworths Rewards emphasises why it is crucial for retailers to link mobile with the in-store experience. With digital connecting consumers and retailers more than ever before, bridging the gap between online and offline for retailers is key.”

Coming in eighth place overall with 22 per cent, My Dan Murphy’s proved to be Australia’s favourite liquor store, especially with men. While women were not outnumbered, a high proportion of My Dan Murphy’s members were men (42 per cent) closing the gap on the gender shopping divide – the loyalty program had the least disparity between male and female customers compared with the rest on the top 10 list.

“What’s interesting with the gender breakdown is the higher percentage of male users within liquor and airline loyalty programs – the top three being My Dan Murphy’s, Velocity Frequent Flyer and Qantas Frequent Flyer. This possibly suggests women value rewards programs for everyday essentials such as shopping for groceries and personal items, while men are more enticed by rewards programs for leisure activities,” said van Vollenhoven.

Stocard retail partners have experienced, on average, a 10 per cent uptake in sales due to increased transactions from customers engaging with retailer offers inside the Stocard app. While a large membership may not necessarily mean the loyalty program is effective, members using Stocard are generally active customers and these figures highlight the success of the app through brand engagement.

Latest News

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Hit Network Reveals New Breakfast Line-Up For Adelaide
  • Media

Hit Network Reveals New Breakfast Line-Up For Adelaide

Southern Cross Austereo’s Hit Network has announced that Rebecca Morse and Andrew Costello will become its new breakfast radio hosts in Adelaide from 2019. The Bec and Cosi show will take to hit107 airwaves on 21 January 2019. It replaces Amos, Cat & Angus, which finishes up tomorrow. Presenting Network Ten’s Adelaide news bulletin for […]

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine