Study: Aussie Kids Snubbing Fast Food For Sushi (While The Humble Meat Pie Stages A Comeback)

Study: Aussie Kids Snubbing Fast Food For Sushi (While The Humble Meat Pie Stages A Comeback)
SHARE
THIS



Two competing studies out recently shine an interesting light onto the diets of average Aussies.

The first, by booking reservations website OpenTable, found that Aussie children are increasingly turning away from traditional kids’ far such as sausage rolls and hamburgers and plumping for a more gourmet experience.

It found that a third of Aussie kids prefer to eat in gourmet restaurants and 49 per cent had dined at a fine dining hatted restaurant.

Seventy five per cent of the 1265 adult respondents admitted their kids ate out far more than they did as children. Some 28 per cent ate in restaurants at least once a week and 25 per cent said they’d have no problems spending $26 or more on a meal for their kids. Three-quarters of the parents said their kids preferred to eat from the adult menu over the kids’ one.

Japanese (or sushi, in particular) topped the list of kids’ favourite cuisine. The top 10 included macaroons in second, followed by smashed eggs on toast, coconut water, scallops, veal, crème brûlée, wagyu beef, almond milk and then lobster.

The second study, by research firm Roy Morgan, suggests the humble meat pie is staging a comeback. Its latest research has found that Australians aged 14-plus who say they like eating pies (and pasties) has risen from 8.1 million (42.6 per cent of the population) in 2013 to 9.4 million (47.5 per cent) in 2017.

Where Australia’s pie/pastie eaters live (Source: Roy Morgan)
7126-chart1

 

According to the study males (57.4) per cent, who live in rural areas and South Australia are our biggest pie fans.

The pie, of course, is synonymous with the footy and the study found that A-League supporters are the biggest pie eaters. Some 58.5 per cent of soccer fans said they enjoyed a pie at a game, followed by AFL (56.3 per cent) and then NRL (55.5 per cent).

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]