Study: Aussie Businesses Lack CX Programs Despite Understanding Their Importance

Study: Aussie Businesses Lack CX Programs Despite Understanding Their Importance
SHARE
THIS



Aussie businesses are investing most in customer experience, but they are lagging behind when it comes to designing CX projects, new research has revealed.

According to Adobe’s 2017 Creative Pulse survey, CX is the number one investment by Australian and New Zealand businesses, followed by social media and content.

Furthermore, 60 per cent of survey respondents advised that CX is as the heart of their company’s strategy.

However, the research found that only 34 per cent of creatives and marketers have recently implemented a CX program, while 30 per cent plan to develop one, and 29 per cent don’t plan on delivering a CX program in the next six months.

“This tells us that organisations understand the importance of putting customer experience at the centre of their business strategy, but the reality is there is more opportunity for creation of end-to-end programs that give customers an incredible experience with their brand,” said Marta De Bellis, vice president of marketing for the Asia-Pacific region at Adobe.

The study also found that new technologies such as augmented and virtual reality and machine learning are the number one trend for creatives, followed by using new platforms to reach target audiences and ‘breaking through the noise’ to reach target audiences.

Meanwhile, creatives are leading the charge when it comes to integrating design thinking across functions (59 per cent), compared to marketers (53 per cent) and those working in content production (40 per cent).

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]