Study: Only 17% Supported Triple J’s Hottest 100 Move (& Only 27% Want Australia Day Moved)

Study: Only 17% Supported Triple J’s Hottest 100 Move (& Only 27% Want Australia Day Moved)
SHARE
THIS



It was certainly one of the more contentious Australia Days for a little while, with protests across the country last Friday demanding that our national day be moved out of respect for indigenous Australians.

However, a new study (which you can download here) has found that only 27 per cent of Australians would support a referendum on changing the date of Australia Day, while 73 per cent would vote no.

The findings are part of this year’s national study about attitudes towards Australia Day conducted among a representative sample of 1001 Australians 18 and older by Review Partners/ Research Now SSI.

It also found that when it came to youth network Triple J’s decision to move its annual music poll, the Hottest 100, to the 27th of January out of respect for indigenous Australians, only 17 per cent considered it a good decision, 32 per cent calling it a bad decision and 51 per cent saying they didn’t really care.

The issue of changing the date would also translate to voting intentions at the ballot box in a general election.

Only 16 per cent of people said they would be more likely to vote for a party that wanted to change the date, but more than twice that number (39 per cent ) would be less likely to vote for such a party. The other 45 per cent felt it would have no effect on their decision.

Four out of 10 Greens voters (39 per cent) said they would be more likely to vote for party that planned to change the date. On the other hand, more than half (53 per cent) of Coalition supporters were less likely to vote for a party that proposed a new date.

When asked to rate the importance of changing the date against becoming a republic or changing the flag, 26 per cent said a republic was most important, 13 per cent gave top priority to changing the date, while only five per cent nominated changing the flag. The majority people (55 per cent) didn’t want to make any changes.

The study also found substantial support for recognising and respecting the importance of Indigenous people, history and culture to Australia.

It asked participants how they would feel if the Australian Government decided to establish a national ceremony at sunrise on Australia Day to recognise the importance of Indigenous people, their history and culture to Australia.

A total of 61 per cent said it would be a good or very good decision, only 16 per cent thought it was bad or very bad and the remaining 23 per cent didn’t really care.

A clear majority (70 per cent) believed that ‘the debate has become a political issue which is creating unnecessary divisions between Australians’ and that ‘we should focus on bringing about real practical change in the lives of disadvantaged Indigenous people.’ (69 per cent)

On the other hand, only one in three (33 per cent) agreed that ‘holding it on January 26th is like asking Indigenous people to dance on the graves of their ancestors’ was a reason to change the date.

The study also presented research participants with five TV ads that ran in the lead up to Australia Day. One of these featured Alice Springs Indigenous Councillor Jacinta Price suggesting there should be more focus of overcoming Indigenous disadvantage than changing the date.

It generated the most positive response of all ads shown, with 57 per cent saying they loved or liked the ad and 63 per cent believed it presented a good or very good message.

The anti-ad run my Mark Latham presenting a hypothetical future where people were afraid to celebrate Australia Day because of retribution from the thought police enjoyed gained support from almost half the population, with 47 per cent saying they loved or liked it and 49 per cent believing it had a very good or good message.

Commenting on the study, Review Partners research director Paul Costantoura said: “This year’s study found that attitudes have changed only marginally since 2017.

“In 2017, 16 per cent initially said yes change the date, 59 per cent said no don’t change it, and 24 per cent, or one in four didn’t really care.

“In 2018, 19 per cent initially said yes, 62 per cent said no and 19 per cent, or one in five didn’t care, which suggests that attitudes are polarising with fewer people sitting on the fence.

“However, this year we also asked the undecideds how they would vote if a compulsory referendum were held. A majority opted for the status quo, resulting in a total national vote of 27 per cent in favour and 73 per cent opposed to change.

“To make sure people knew the arguments, we explained to them that, for some people, it represents the day when Australia’s original Indigenous peoples were invaded by the British, had their land stolen from them and were slaughtered in their thousands by the early British settlers.

“After reading this, the total number wanting a new date increased to 33 per cent, with 67per cent opposed to change,” Costantoura said.

Please login with linkedin to comment

Australia Day

Latest News

Bauer To Shake Up Women’s Celebrity Entertainment Mags, With 11 Jobs At Risk
  • Media

Bauer To Shake Up Women’s Celebrity Entertainment Mags, With 11 Jobs At Risk

Embattled publisher Bauer Media has confirmed a restructure of its women’s celebrity entertainment category. In a statement to B&T, Bauer said the new structure will see the publisher integrate editorial teams across Woman’s Day, NW and OK!. This includes news, features, entertainment writers, art, subs, pictures and lifestyle content. “Within the restructure, most roles will […]

by B&T Magazine

B&T Magazine
Cut out letters on keyboard
  • Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society. Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture. “This is about Australian stories being told by Australians,” he said, […]

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
  • Advertising
  • Campaigns
  • Marketing

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman

Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie members expressing their own takes on success. The campaign, titled ‘In It Together’, is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. A survey conducted by […]

Weight Watchers Launches First Global  Marketing Campaign
  • Campaigns

Weight Watchers Launches First Global Marketing Campaign

Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of the company’s “Season of Impact” and marks two firsts […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine