Study: Only 17% Supported Triple J’s Hottest 100 Move (& Only 27% Want Australia Day Moved)

Study: Only 17% Supported Triple J’s Hottest 100 Move (& Only 27% Want Australia Day Moved)
SHARE
THIS



It was certainly one of the more contentious Australia Days for a little while, with protests across the country last Friday demanding that our national day be moved out of respect for indigenous Australians.

However, a new study (which you can download here) has found that only 27 per cent of Australians would support a referendum on changing the date of Australia Day, while 73 per cent would vote no.

The findings are part of this year’s national study about attitudes towards Australia Day conducted among a representative sample of 1001 Australians 18 and older by Review Partners/ Research Now SSI.

It also found that when it came to youth network Triple J’s decision to move its annual music poll, the Hottest 100, to the 27th of January out of respect for indigenous Australians, only 17 per cent considered it a good decision, 32 per cent calling it a bad decision and 51 per cent saying they didn’t really care.

The issue of changing the date would also translate to voting intentions at the ballot box in a general election.

Only 16 per cent of people said they would be more likely to vote for a party that wanted to change the date, but more than twice that number (39 per cent ) would be less likely to vote for such a party. The other 45 per cent felt it would have no effect on their decision.

Four out of 10 Greens voters (39 per cent) said they would be more likely to vote for party that planned to change the date. On the other hand, more than half (53 per cent) of Coalition supporters were less likely to vote for a party that proposed a new date.

When asked to rate the importance of changing the date against becoming a republic or changing the flag, 26 per cent said a republic was most important, 13 per cent gave top priority to changing the date, while only five per cent nominated changing the flag. The majority people (55 per cent) didn’t want to make any changes.

The study also found substantial support for recognising and respecting the importance of Indigenous people, history and culture to Australia.

It asked participants how they would feel if the Australian Government decided to establish a national ceremony at sunrise on Australia Day to recognise the importance of Indigenous people, their history and culture to Australia.

A total of 61 per cent said it would be a good or very good decision, only 16 per cent thought it was bad or very bad and the remaining 23 per cent didn’t really care.

A clear majority (70 per cent) believed that ‘the debate has become a political issue which is creating unnecessary divisions between Australians’ and that ‘we should focus on bringing about real practical change in the lives of disadvantaged Indigenous people.’ (69 per cent)

On the other hand, only one in three (33 per cent) agreed that ‘holding it on January 26th is like asking Indigenous people to dance on the graves of their ancestors’ was a reason to change the date.

The study also presented research participants with five TV ads that ran in the lead up to Australia Day. One of these featured Alice Springs Indigenous Councillor Jacinta Price suggesting there should be more focus of overcoming Indigenous disadvantage than changing the date.

It generated the most positive response of all ads shown, with 57 per cent saying they loved or liked the ad and 63 per cent believed it presented a good or very good message.

The anti-ad run my Mark Latham presenting a hypothetical future where people were afraid to celebrate Australia Day because of retribution from the thought police enjoyed gained support from almost half the population, with 47 per cent saying they loved or liked it and 49 per cent believing it had a very good or good message.

Commenting on the study, Review Partners research director Paul Costantoura said: “This year’s study found that attitudes have changed only marginally since 2017.

“In 2017, 16 per cent initially said yes change the date, 59 per cent said no don’t change it, and 24 per cent, or one in four didn’t really care.

“In 2018, 19 per cent initially said yes, 62 per cent said no and 19 per cent, or one in five didn’t care, which suggests that attitudes are polarising with fewer people sitting on the fence.

“However, this year we also asked the undecideds how they would vote if a compulsory referendum were held. A majority opted for the status quo, resulting in a total national vote of 27 per cent in favour and 73 per cent opposed to change.

“To make sure people knew the arguments, we explained to them that, for some people, it represents the day when Australia’s original Indigenous peoples were invaded by the British, had their land stolen from them and were slaughtered in their thousands by the early British settlers.

“After reading this, the total number wanting a new date increased to 33 per cent, with 67per cent opposed to change,” Costantoura said.

Please login with linkedin to comment

Australia Day

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]