Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign

Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign

This Summer, DDB Sydney and Streets Ice Cream are bringing the brand’s global ‘Goodbye Serious’ campaign to Australia with an integrated body of work.

Launching this week, the multi-channel campaign will include animated TVCs, high profile TV integration, outdoor, digital display, social components, a public relations campaign and experiential activation.

The launch builds on the global strategy to give consumers a break from the serious side of life, bringing character to the iconic ice creams through a light-hearted and cheeky tone of voice.Tennis Boss Stick 'em up

And now DDB Sydney have adapted the creative approach to suit the Australian product portfolio and landscape – talking directly to the sport, weather, holiday and back-to-work mindset of the Summer season.

Outdoor kicked off last week, showcasing Street’s favourites Cornetto, Calippo, Splice, Golden Gaytime and Bubble O’Bill.

 

 

Streets Ice Cream marketing director Anthony Toovey said, “The Streets Goodbye Serious campaign will hero some of Australia’s most iconic brands. We’ve certainly had a lot of fun bringing the work to life, so I hope Aussies enjoy it as much as we do – the initial signs are certainly positive!”

The Goodbye Serious campaign will continue to roll-out through January and February.




Please login with linkedin to comment

pig mediabrands Whybin\TBWA Sydney

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]