Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign

Streets Ice Cream And DDB Sydney Launch Goodbye Serious Campaign
SHARE
THIS



This Summer, DDB Sydney and Streets Ice Cream are bringing the brand’s global ‘Goodbye Serious’ campaign to Australia with an integrated body of work.

Launching this week, the multi-channel campaign will include animated TVCs, high profile TV integration, outdoor, digital display, social components, a public relations campaign and experiential activation.

The launch builds on the global strategy to give consumers a break from the serious side of life, bringing character to the iconic ice creams through a light-hearted and cheeky tone of voice.Tennis Boss Stick 'em up

And now DDB Sydney have adapted the creative approach to suit the Australian product portfolio and landscape – talking directly to the sport, weather, holiday and back-to-work mindset of the Summer season.

Outdoor kicked off last week, showcasing Street’s favourites Cornetto, Calippo, Splice, Golden Gaytime and Bubble O’Bill.

 

 

Streets Ice Cream marketing director Anthony Toovey said, “The Streets Goodbye Serious campaign will hero some of Australia’s most iconic brands. We’ve certainly had a lot of fun bringing the work to life, so I hope Aussies enjoy it as much as we do – the initial signs are certainly positive!”

The Goodbye Serious campaign will continue to roll-out through January and February.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]