Strategy, Accounts And The Creative Process Feature In 2016 AdSchool Line-Up

Strategy, Accounts And The Creative Process Feature In 2016 AdSchool Line-Up

With increasing demand from industry for relevant, contemporary and practical learning opportunities, The Communications Council has now announced eight courses have been added to the 2016 AdSchool training calendar, with several more in development for later in the year.

Hayley Warwick
Posted by Hayley Warwick

Courses deliver industry-recognised training for people working in advertising and marketing communications. Students learn by doing with up to date case studies and practical scenario experience, sharpening their skills to deal with the demands of a dynamic creative business.

Tony Hale, CEO of The Communications Council said, “We’ve received strong interest from agencies across Australia this year in our AdSchool program, particularly in the area of Brand Strategy and Development, which has led to the same program running a second time in Sydney as a result.

“AdSchool is deliberately versatile to enable us to respond to our members’ needs – we therefore encourage agencies to continue to register interest for courses that they would like to see running in their state.”

New additions by state so far include:

NSW

How to Sell Your Work (Workshop)
Friday 13 May
Ben Keenan, Digital Creative Director, Clemenger BBDO Melbourne

Brand Strategy and Development
Wednesdays, 15 June – 24 August
Errol Flanagan, Strategy and Innovation Director

VIC

The Art of Account Management
Wednesdays, 18 May – 20 July
Bryce Coombe, Group Account Director, Clemenger BBDO Melbourne

Strategic Planning Fundamentals
Wednesdays, 3 August – 5 October
Anuj Mehra, APG lead and Head of Strategy, Blue Hive

QLD
Brand Strategy and Development
Wednesdays, 15 June – 19 July
Amanda Windus, Strategic Planner

How to Sell Your Work
Friday 17 June (Workshop)
Ben Keenan, Digital Creative Director, Clemenger BBDO Melbourne

Understanding the Creative Process
Wednesdays, 6 July – 14 September

Creative & Digital Copywriting (Workshop)
Wednesday 3 August
Michael Kennedy, Sr Writer-Rumble Advertising & Peter Dowse, Director, Marketeam (& Google Uni Speaker)