The indoor entertainment division of Ardent Leisure Group has announced it has appointed Storyation as its content agency to work across the AMF, Kingpin and Playtime brands.
Alex Deakin, general manager of marketing and new product at Ardent Leisure Group, said Storyation was appointed because of its reputation for high-quality content that can cut through the noise and drive engagement in an increasingly cluttered online environment.
“AMF, Kingpin and Playtime all have a multi-faceted offering, and content that inspires and entertains our audience is the ideal way to bring that to life,” she said.
After shooting a number of social video projects for the AMF and Kingpin brands, Storyation commercial director Mimi Cullen said she was thrilled to formalise the relationship with the ASX-listed company.
“The AMF, Kingpin and Playtime brands are all synonymous with fun, which means there are some great opportunities to do content,” she said.