Accommodation site Stayz has got tails wagging across the country with ‘Pawz’, an integrated campaign featuring Australia’s first canine holiday home reviewer, Frank, who can be seen putting Stayz’s top pet-friendly properties to test.
The campaign, which is running through earned, owned and paid channels, highlights the thousands of pet friendly accommodation options available on the country’s leading holiday rental website.
Amee Evans, traveller marketing manager at Stayz Australia, commented: “At Stayz, we’re proud to be able to offer thousands of unique, pet friendly holiday rentals across Australia. The Stayz Pawz campaign allows us to communicate the flexibility that families are looking for in an engaging and entertaining form. With the help of Frank, Rocky and Misty, we hope to inspire memorable holiday experiences for the whole family.”
The series of three content pieces will be shared across Facebook, YouTube and Google until the end of June.
Stayz is also giving Aussie pets the chance to review one of Stayz’s pet-friendly properties with their whole family via a social media-led consumer engagement mechanic. To enter, pet owners just need to submit a photo of their furry friend on Stayz’s Facebook timeline (StayzAU), or via Twitter or Instagram using #StazyPawz and expressing, in 25 words or less, why they should be Stayz’s new ‘pet-xpert’.
2. Beach house
3. City side abode
Stayz Traveller Marketing team
Brightworks – Content
Carat – paid media strategy and implementation