Starts At 60 Launches National Deals Club For Baby Boomers

Starts At 60 Launches National Deals Club For Baby Boomers

Mature-age media platform Starts at 60 has unveiled a new national club for the Baby Boomer and older generations.

The Startsat60.club is a members-only club delivering deals, offers and e-commerce specially curated to offer better value to their widespread and loyal community that exceeds 800,000 users per month, all of whom are online.

The club is national, open to anyone over the age of 60, and aims to quickly outreach the digital member footprint of seniors cards and other state-based member organisations.

The club website and emailers provide a clear and consistent communication framework online that is easy for consumers to join to get better deals via trusted partners. The deals are all being curated and flighted with their over-60 audience in mind.

The Startsat60.club has been created by the team at Startsat60.com and Travelat60.com, offering deals on events, theatre, entertainment, leisure, travel, retail, pets, fashion, health, home, and finance.

Starts at 60 founder and CEO Rebecca Wilson said: “With such an active and engaged community, it makes sense to increase the value of their visits by offering products and services they need and want.

“That very engaged community sees us deliver high-quality performance measurement – something keenly sought by major brands.”

“The Starts at 60 team are known for putting the community first, and this project is no different.

“We kick off with the ambition to deliver better value to online over-60s, and we ask companies who want to offer products and services to reach out and build a deal with us.

“Our partners are hand-selected for their desire to bring good value and interesting experiences and offers to Australia’s over-60s. They respect the relationship we have built with our community and look to build on it.”




Please login with linkedin to comment

Starts At 60 Startsat60.club

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]