Starts At 60 Launches National Deals Club For Baby Boomers

Starts At 60 Launches National Deals Club For Baby Boomers
SHARE
THIS



Mature-age media platform Starts at 60 has unveiled a new national club for the Baby Boomer and older generations.

The Startsat60.club is a members-only club delivering deals, offers and e-commerce specially curated to offer better value to their widespread and loyal community that exceeds 800,000 users per month, all of whom are online.

The club is national, open to anyone over the age of 60, and aims to quickly outreach the digital member footprint of seniors cards and other state-based member organisations.

The club website and emailers provide a clear and consistent communication framework online that is easy for consumers to join to get better deals via trusted partners. The deals are all being curated and flighted with their over-60 audience in mind.

The Startsat60.club has been created by the team at Startsat60.com and Travelat60.com, offering deals on events, theatre, entertainment, leisure, travel, retail, pets, fashion, health, home, and finance.

Starts at 60 founder and CEO Rebecca Wilson said: “With such an active and engaged community, it makes sense to increase the value of their visits by offering products and services they need and want.

“That very engaged community sees us deliver high-quality performance measurement – something keenly sought by major brands.”

“The Starts at 60 team are known for putting the community first, and this project is no different.

“We kick off with the ambition to deliver better value to online over-60s, and we ask companies who want to offer products and services to reach out and build a deal with us.

“Our partners are hand-selected for their desire to bring good value and interesting experiences and offers to Australia’s over-60s. They respect the relationship we have built with our community and look to build on it.”

Please login with linkedin to comment

Starts At 60 Startsat60.club

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]