Starcom Wins MYOB Pitch Away From PHD

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Starcom has won the business for MYOB, one of Australia’s leading accounting software providers, following a competitive pitch. The win will see Starcom provide a full-service solution in Australia and New Zealand. PHD is the incumbent agency.

“The pitch response from Starcom demonstrated a deep understanding of our our brand and market, a sophisticated approach to media, data and analytics with a compelling vision to help us take the MYOB brand to the next level. We are very pleased to announce the appointment,” said Natalie Feehan general manager – group marketing, MYOB.

Publicis Media chief operating officer Chris Nolan said, “I am thrilled to create a new partnership with MYOB as they enter the next stage of their marketing journey. We are looking forward to delivering smart, effective communication solutions that will capture the imagination of current and future MYOB clients.

“It is very evident that the cultural fit and collaboration between our two teams is perfectly matched to deliver business objectives.”

 

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