Star Wars Hype Machine Keeps Rolling With New Virtual Reality Experience

Star Wars Hype Machine Keeps Rolling With New Virtual Reality Experience
B&T Magazine
By B&T Magazine



Google, Verizon and Disney have collaborated to release a Google Cardboard experience ‘Jakku Spy’ which puts Star Wars fans right in the middle of the action.

The virtual reality scene puts the user into the role of a Resistance secret agent on Jakku (the desert world from Star Wars: The Force Awakens). Jakku Spy includes a series of installments in which users receive messages from the Resistance, each unlocking a different story in lead up to the theatrical release.

“ILMxLAB’s whole foundation and mission is about creating immersive entertainment, and that includes virtual reality,” Rob Bredow, Lucasfilm’s head of New Media/VP, advanced development group, tells StarWars.com.

“We think a lot of people are going to get to experience virtual reality in Google Cardboard for the first time with Jakku Spy. It’s a great opportunity because there’s this familiar content — characters and vehicles that you’ve seen in trailers — but you’re seeing it in a completely new way.

“The great thing about these kinds of experiences and the great thing about working on these projects within ILMxLAB is, we’re actually working on them with the exact same people who are making the movie at the same time.

“I hope that people really feel like they’re immersed in this new location in a way they couldn’t even imagine,” said Bredow. “Getting to experience it in a first-person way, right up close, is fun. For sure.”

Google recently joined forces with the Star Wars marketing team giving Google users the chance to pick a side (the dark side or the light side of The Force), and any Google apps will transform to reflect the path chosen.




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