The Star Takes State of Origin Experience To The Next Level For Blues Fans With Blatchys SMARTWiG

The Star Takes State of Origin Experience To The Next Level For Blues Fans With Blatchys SMARTWiG
SHARE
THIS


What best describes you?

As the major sponsor the NSW Blues for this year’s State of Origin NRL series, The Star Sydney has taken the experience for fans to the next level with the launch of an innovative new wig.

The NSW Blues supporter group, The Star Blatchys Blues, is famous for its iconic blue wig, and The Star has given it an upgrade.

The Blatchys SMARTWiG is fitted with an LED antenna to light up when the lights go down and an in-built headphone connecting wearers to SMARTWiG radio – six hours of customised radio programming, including Triple M’s commentary and live call of the on-field action during the game.

The wig will be available exclusively to 12,000 Star Blatchys ticket holders at ANZ Stadium for game two of State of Origin on Wednesday 21 June.

Melinda Madigan, general manager of marketing and entertainment at The Star Sydney, said the Blatchys SMARTWiG will enhance the State of Origin experience for Blues fans.

“The Star will literally be ‘bleeding blue’ as we look forward to thrilling NSW Blues fans with the most interactive live in-stadia sporting experience yet,” she said.

“This is part of Sydney’s biggest multi-platform, multi-venue celebration of the NSW Blues curated by The Star and our proud investment in the most iconic sporting moments in Sydney.

“We’re excited to launch an innovative update to the famous Blatchys blue wig and bring new light to ANZ Stadium as we take our partnership to a whole new level in support of the NSW Blues.”

Jodie Cross, head of commercial at NSWRL, said: “It is a great way for our fans to experience the game and the first time any Australian sport has been able to implement something like this.

“It’s something you can’t get in your lounge room. It’s a Blatchys Blues exclusive benefit – you have to be at the game to experience it. We strongly urge Blues supporters to get in while stocks last.”

The Star Sydney will also be ignited with Blues fever across all three games with exclusive on-property celebrations, including appearances by NSW Origin legends providing real-time game commentary, cheerleaders and all the live Origin action on the giant screens at its 24/7 sports bar.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]