Sport is a Great Teacher, Mum is a Great Coach

Sport is a Great Teacher, Mum is a Great Coach
SHARE
THIS



Milo brand has launched a campaign that celebrates all the mums who make it possible for Aussie kids to take the field, pitch or court every week.

The branded content series, “Sport is a great teacher, Mum is a great coach”, features real Aussie mums and kids, and talks about the important role parents play in helping their kids participate in sport, be active and learn important life skills of teamwork, resilience and confidence.

Created by REBORN in partnership with Facebook, Zenith Optimedia and Ogilvy, this two-part content series ran initially on Facebook to compliment the new brand TVC. Milo team and agency partners are using this exercise to test and learn Facebook’s effectiveness as a broadcast platform.

The videos have so far received over 250,000 video views including approximately 6,250 hours of one-on-one interaction with consumers, as well as over 18,000 comments and 1.8million additional endorsed impressions through social sharing.

http://www.youtube.com/watch?v=z1xcVIfcV5g&list=UUZLeBkaCMdBD–vH1C86jKQ

The overall campaign has so far delivered 30million impressions and a 5% increase in fans with no additional acquisition spend. There are plans for this campaign to be expanded across other channels based on this initial success.

MILO_Press_Stills_01

It’s REBORN’s first piece of work for MILO brand since it was appointed lead digital agency for the brand in January. REBORN is one of 6 lead digital agencies appointed on Nestle new Digital Agency Roster. The agency has also recently picked up project work for other Nestlé brands Optifast and Uncle Tobys.

Latest News

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]