Massive music festival Splendour in the Grass is this weekend down at North Byron Parklands, and with the huge number of sponsors backing the festival it is sure to be a ripper for brands.
B&T will have a number of journos on the ground to be tweeting and instagramming some of the live activations from brands.
Music streaming site Spotify has the before and after music covered for guests, creating a playlist specifically for Splendour to get everyone riled up.
And Aussie telco Telstra is making sure everyone stays connected and able to social media every second of the day. Our stomachs will also be kept full by healthy burgers from Grill’d.
Predictably, a number of alcoholic brands have jumped on board the music festival; Smirnoff, Captain Morgan, Carlton Dry, Moet & Chandon and Koppaberg.
We’re also expecting to be sunk deep in thought by The Guardian’s Forum at Splendour, which involves a heap of incredible thinkers, politicians and live discussion panels.
B&T will also have its eyes peeled for the Red Bull Music Academy, who, based on Red Bull’s reputation, will have some pretty epic activations lined up.
Other sponsors of the event include: Contiki, Levi’s, Biore, Curve Lurve, Ballina Byron, Spotlight, Rogue Beauty, Coleman and the Australian Music Institute.
It’s going to be a whopper of a weekend. Stay safe, everyone who’s going!