The Spaceship Brings Hot Wheels & Xbox Together For School Holiday Workshops

The Spaceship Brings Hot Wheels & Xbox Together For School Holiday Workshops

The Microsoft Store in Sydney has teamed up with Hot Wheels to launch a series of hands-on workshops for kids during the July school holidays.

Celebrating the release of the Forza Horizon 3 Hot Wheels Expansion Pack on Xbox One, the workshops – created by brand activation agency The Spaceship – give young racing fans a chance to build tracks and race actual cars from the Hot Wheels toy brand.

The two-hour workshops allow participants to get creative (and maybe a little bit competitive) while learning more about STEM disciplines (science, technology, engineering and mathematics) and concepts including energy, force and motion, as well as the development of analytical skills.

Participants also have the chance to explore the new Forza Horizon 3 Hot Wheels Expansion Pack on Xbox One, in which players take iconic Hot Wheels vehicles on high-speed adventures to new Australian locations.

Kumar Manix, founder of and creative director at The Spaceship, said: “We’re delighted to be partnering with Xbox and Hot Wheels to bring these two much-loved brands together this holidays.

“It’s fantastic to see young fans engaging with the workshops so enthusiastically and discovering the STEM disciplines in such a fun and interactive way.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]