News Corp Australia has launched the ‘$1 Million Dollar Business Booster’ campaign to help support small businesses in South Australia.
The competition, and subsequent campaign (created in-house), gives small businesses in SA the opportunity to share in $1 million in marketing value, predominantly with News Corp assets.
Until Sunday 8 July 2018, businesses with 50 or less full-time employees, including contractors and casual workers, can enter the competition. News Corp is offering five $100,000 and 10 $50,000 print and digital marketing packages.
To promote the campaign, News Corp is investing in print advertising in The Advertiser, Sunday Mail and all Messenger newspapers, digital display on Advertiser.com.au, paid and organic social media, radio spots on Nova91.9 and FIVEaa, a PR campaign, and email communications to clients and through campaign partner organisations.
News Corp South Australia has partnered with Brand SA, Business SA, Motor Traders Association, BNI Adelaide, and Hub39, with each organisation having a guaranteed $50,000 marketing package to be won by one of their members.
The campaign will be complemented with editorial on the economic growth of SA, highlighting the needs and issues facing small business.
Stories will run in The Advertiser, the SA Business Journal and Messenger newspapers, and will be housed online at Advertiser.com.au/smallbusiness.
Ish Davies, managing director of News Corp South Australia, said: “We’ve been helping businesses grow and prosper in South Australia for almost 160 years, and we expect this initiative will help winning business owners reach more of their customers to boost brand engagement, increase sales and achieve their marketing goals.
“This is one of the largest business marketing competitions South Australia has ever seen, and we’re proud to be offering the opportunity for fifteen small businesses to grow their brands and make an impression, through the breadth and depth of News Corp Australia titles.”
Matt Deighton, editor of The Advertiser, said: “This campaign further demonstrates how ‘We’re for small business’, and will provide insights and advice to help small businesses navigate an increasingly competitive and challenging environment.
“News stories will focus on tips, ideas and innovations, issues, research, new products, and services and opportunities to help small businesses survive and thrive.”
Head of solutions, South Australia: Loren Renton
Trade marketing manager, South Australia: Daniel Perotti
Creative services manager, South Australia: Andrew Rose
Campaign manager, South Australia: John Stedman
Content editor, The Advertiser and Sunday Mail: Chris Day
Business editor, The Advertiser and Sunday Mail: Cameron England