A new social video platform aims to shift the power and monetization back in the hands of content creators.
Today, powerful social mediums that house our omnipresent digital creations retain ownership of all our words and posts.
If you’re a writer, photographer, videographer, the chances that you – and solely you – own unique content are slim to none.
Advertisement banners that fill Twitter and Facebook profiles are aggregated based on demographics and activity as users among other highly personalised algorithms. However, it is the technology companies who sell the advertisements that consequently act as sole benefactors. A new social video platform aims to flip the model by shifting the power and monetization back in the hands of the content creators themselves.
8 is a mobile platform that allows video creators to own, control the ads posted on their site and profit from uploaded content, with an option for social giving.
Upon logging into the social platform, each individual is prompted with a list of potential advertisements in which they can accept or reject for their page. A programmatic advertising engine allows the user to tailor advertisements by industry or company, or conversely block specific brands from appearing on their page.
With a pay-per-click model, the content producer can keep up to 80% of the ad revenue.
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Image from Sketchport.