Mighty Car Mods Web Series Creates Mad Max Inspired Car

Mighty Car Mods Web Series Creates Mad Max Inspired Car
Oz Dean
By Oz Dean
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We Are Social, social media marketing agency, and Roadshow Films have partnered with the boys from Mighty Car Mods (MCM), an independent automotive series, to create a four-part socially led ‘Mod Max’ feature-length video series.

The video series documents the MCM boys creating a Mad Max: Fury Road inspired ride fit for the post apocalyptic world. Crowdsourcing design suggestions for the car from the audience, ‘Mod Max’ encouraged fans to participate in the process, creating a truly interactive experience. As the project evolved, tens of thousands of fans and influencers submitted their design ideas, created and shared content based on the fusion of Mad Max: Fury Road and the Mod Max experience.

According to Colin Fairley, senior account director, We Are Social: “We knew that our audience were strong automotive fans and by tapping into their opinionated social behaviour we were able bring the post apocalyptic world of Mad Max: Fury Road into popular culture via an epic interactive car build with the MCM boys.”

Moog, one of the boys from Mighty Car Mods, added: “The Mod Max build has been one of the most successful series we’ve ever done. We’ve had hundreds of thousands of people from all over the world hanging out each week for the next instalment, adding comments, making memes and sharing the videos. The whole thing has been incredible”

Rob Moore, deputy marketing director of Roadshow Films says “We are very excited to work with We Are Social on this project because we place enormous value on the importance of authenticity and – next to George Miller – nothing says automotive mayhem like Mighty Car Mods”.

Credentials

We Are Social:

Creative Director: Oz Dean

Strategy Director: Luke Ryan

Senior Account Director: Colin Fairley

Account Manager: Tom Neal

Senior Research and Insights analyst: Dhanuj Selvaraj

Designer: Ray Phan

Roadshow:

Deputy Director of Marketing: Rob Moore

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